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DEI consultants to top marketers lay out 4 steps advertisers need to take to...
Summary List PlacementAd agencies and marketers have increasingly been hiring DEI consultants to help them tackle their longstanding diversity issues since last year's Black Lives Matter...
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How student-athletes are making money as micro and nano influencers with only...
Summary List PlacementWhen restaurant owner Nick Maestas found out that student-athletes were available for hire after a recent NCAA policy change around name, image, and likeness, he jumped at the...
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Advertising's labor shortage is crushing agency employees, who talk of...
Summary List PlacementAd agency employees are suffering from burnout, and a labor shortage is worsening the problem by making it hard for them to keep up."There's not enough staff," said a senior ad...
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Former MSNBC boss Phil Griffin is in talks with Endeavor to launch a new venture
Summary List PlacementPhil Griffin, the former MSNBC president who signed off last year, is quietly hatching a plan to launch a major new venture serving the news industry, according two people close...
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The top LA media startups shaping the future of entertainment and tech
Summary List PlacementHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the...
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Seeking nominations for the power players using TikTok to transform the music...
Summary List PlacementTikTok is a hub for music to be discovered, shared, and promoted. Songs that go viral on the app often end up topping the Billboard 100 or Spotify Viral 50 charts, even if they're...
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See the key slides a staffing platform used to raise more than $100 million...
Summary List PlacementWhen Catalant Technologies' founders went to Silicon Valley in the early 2010s to raise money for their startup, investors told them the company wasn't mature enough for VC...
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Summary List PlacementEach day, the Insider Intelligence team puts together a chart packed with data and key statistics on the biggest trends in today’s most disruptive industries. The subscription...
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15 pitch decks that startups looking to disrupt media and advertising used to...
Summary List PlacementInvestors are pouring money into startups that are trying to disrupt advertising, media, and marketing.Insider has been tracking these startups that are using tech to capitalize...
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Uber hired a top Amazon adtech exec as it steps up plans to grab a bigger...
Summary List PlacementUber has hired a longtime adtech and ad-agency veteran to lead its advertising business, underscoring its burgeoning ambitions to grab a bigger piece of the $240 billion mobile...
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Uber just hired a top Amazon advertising exec. Here are 45 other big hires...
Summary List PlacementAd professionals have never been more in demand as a new set of companies guns for a piece of the advertising business.Delivery services and platforms like Uber, Instacart, and...
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Social Commerce 2021: Social media and ecommerce convergence trends brings...
Summary List PlacementThe immediacy and convenience of online shopping has led to massive growth in ecommerce—and social distancing and stay-at-home orders amid the coronavirus pandemic further...
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Gaming-media company Azerion is acquiring digital-ads firm Sublime as Apple's...
Summary List PlacementNetherlands-based gaming-media company Azerion said Friday it has acquired French digital-ads firm Sublime, in the latest sign that Apple's recent privacy changes are speeding up...
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With the Texas abortion law, CEOs face pressure on what to say on another...
Summary List PlacementCorporate America has become accustomed to staking out positions on social issues in recent years, from the BLM protests to LBGTQ issues to voting rights.Now, they face a new and...
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13 behind-the-scenes dealmakers at companies like Vice, Forbes, and BuzzFeed...
Summary List PlacementThis article was originally published on July 8, 2021. It was updated on September 3, 2021.The media world is in a period of consolidation, from small companies to giants like...
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How much a TikToker with half a million followers earns from her ASMR...
Summary List PlacementScrolling through TikTok's For You Page and coming across a live video of someone whispering and tapping at the screen can be a bit jarring. But for Lucy Davis, 40, those videos...
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People are fleeing the ad industry. Here are 5 things agencies can do to get...
Summary List PlacementWith people fleeing the ad industry in droves, advertisers are struggling to fill hundreds of roles."The talent market is a feeding frenzy," said Tony Stanol, president of Global...
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Advertising for Latin American brands are pursuing more diversity in campaigns
Summary List PlacementLatin America is a region of many paradoxes. It is home to one of the world's most racially diverse populations, yet many groups remain underrepresented or stereotypically...
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Facebook posts from misinformation sources get 6 times more engagement than...
Summary List PlacementA new peer-reviewed study suggests misinformation on Facebook gets six times more attention than factual posts.As first reported by The Washington Post, the study, which was...
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13 leading consultants and experts helping the ad industry and CMOs to...
Summary List PlacementThe advertising industry, which influences global purchasing decisions and is vital for companies trying to reach diverse audiences, has been confronting its diversity and...
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