Athletes aren't the only ones competing for the gold this Olympics.
McDonald's, P&G, and other advertisers are in a race to be the best-known Olympics sponsors. After all, Coca-Cola spent about $100 million for its official worldwide sponsorship, so the brand better make sure that footing the bill is worth its while.
Companies which specialize in tracking advertising have kept a close eye on what has and hasn't been working—and they've given us a bunch of enlightening charts that show which brands are doing well, and which failed.
This pie chart by Factiva, an aggregation and research tool owned by Dow Jones, shows that McDonald's has been mentioned the most by media sources—both traditional and social—out of the 10 best performing Olympic sponsors.
McDonald's also beat P&G when it came to getting mentioned on social media sites. Factiva tracked Twitter, blogs, message boards, and YouTube but NOT Facebook.
This graph shows whether sponsors received positive or negative media coverage. Note: Just because Dow Chemical had the highest percentage of unfavorable coverage doesn't mean that it had more negative articles written than McDonald's, which was featured in about 1,000 more articles.
See the rest of the story at Business Insider
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