When you’re a world-famous fashion model, your face is your fortune. Odd then, that Gisele Bündchen’s new campaign doesn’t feature hers.
In her latest assignment for cult New York label BLK DNM, the Super lets her pert posterior do the talking in a pair of the label’s jeans. She follows in the footsteps of Caroline de Maigret and Stella Schnabel, who have both leant their behinds to the brand for past 'Wild Poster' campaigns.
The image is part of the brand’s ‘guerilla’ advertising technique which sees them plaster posters around downtown Manhattan each season. Accompanying the central shot is a series of black-and-white portraits of a topless, contorted Gisele, shot by the BLK DNM’s creative director Johan Lindeberg, in which she wears no make-up, no hairstyle and is entirely untouched by the airbrush.
READ: Gisele is the new face of H&M
“I’m a massive feminist. I’m the one who thinks that women should take over completely,” Lindberg told WWD at the unveiling of the campaign last night. “I’m anti-retouching and [anti-] plastic surgery. I think a woman is beautiful how she is."
Ever the earth mother, Gisele was totally on board with the au naturel idea. “I really had so much fun,” Bündchen told Styleite .“Because I feel like it’s so rare that you get to really express yourself the way you want to express yourself. Because you know, I’m a model, so you do whatever the designer wants. There’s a whole idea behind it. And here it was just about not looking perfect, but about looking real and authentic - no hair, no retouching — just going through what you feel.”
It’s been good six months for the Brazilian beauty so far; not only has she scored a Chanel and H&M campaign, she’s welcomed her second child, daughter Vivian, and been named the most powerful model in the world for the second year running.
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