Major brands like McDonald's, Wal-Mart, and Budweiser are zooming in on millennial consumers.
Some are taking drastic measures to attract the young generation, and for good reason.
By 2020, 30% of all retail sales will be to millennials, said Robin Lewis, CEO of "The Robin Report" and co-author of "The New Rules of Retail."
"Every brand and retailer had better be re-positioning their offerings and shopping experience to cater to the generational onslaught of the millennials, soon to put to shame the once vaunted purchasing power of the boomers," Lewis said.
Here's how some of major brands are wooing millennials.
Wendy's launched a special new burger.
For a limited time, the world's third largest quick-service hamburger company is hoping to draw millennials with its Pretzel Bacon Cheeseburger.
AdAge's Maureen Morrison says that this is a major push to go after an increasingly important demographic that favors "fast-casual chains over fast-food chains and values convenience, premium ingredients, choice and healthier offerings."
McDonald's created healthier offerings for calorie-conscious millennials.
This spring, McDonald's launched an ad campaign for the McWrap in effort to attract more millennials to the fast-food chain.
An internal memo circulating within McDonald's that discusses the launch of the McWrap, says that 22% of customers aged 18-32 would eat at Subway if the wrap wasn't available.
McDonald's also launched a new breakfast sandwich with egg whites in hopes of drawing more health-conscious consumers — including millennials.
The sandwich has 40 fewer calories than the original version, and is served with white cheddar, which also gives it an artisan feel.
Taco Bell eliminated kid's meals to make the brand more edgy.
"We want to strengthen and be really clear and focused on our brand positioning as the brand for millennials," CEO Greg Creed told the Huffington Post. "And a kid's meal is just inconsistent with the edgy, left-of-center millennial brand."
The last kid's meal will be served sometime in January 2014.
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