Quantcast
Channel: Advertising
Viewing all articles
Browse latest Browse all 23113

McDonald's Is Testing A Family-Sized Value Meal

$
0
0

mcdonald's blitz box

McDonald's is testing a family-sized meal package. 

The Blitz Box contains two Quarter Pounders with cheese, two medium french fries, and 20 Chicken McNuggets, reports Burger Business. The meal, which comes boxed up like a Happy Meal, is priced at $14.99. 

McDonald's is testing the Blitz Box in Kansas City, Missouri, according to Burger Business

Burger Business editor Scott Hume writes that while boxed multi-person meals have been popular at KFC for years, burger chains have been slower to try them out. 

"Cold chicken is fine, but cold burgers are not," he writes. "But now the tight marketplace has convinced McDonald's to try it." 

McDonald's is also testing a more expensive value menu because food price inflation has made items on the Dollar Menu less profitable, reports Leslie Patton at Bloomberg News

A drought put pressure on the beef supply, making McDonald's $1 burger especially problematic. 

SEE ALSO: The 50 Best Brands To Follow On Twitter

Join the conversation about this story »


Viewing all articles
Browse latest Browse all 23113

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>