It was another banner year for terrible advertising. And while "badvertising" is often the specialty of small or local businesses, 2013 saw several major brands produce really awful commercials and promotions.
Our rogues' gallery includes Pepsi, Perrier, Ford, Facebook and Home Depot.
How many of these turkeys did you see? (Here's last year's for comparison; and go here if you want to see the 10 best ads of the year.)
10. Spearmint Rhino Melbourne: "Can you guess which one?"
Strip club chain Spearmint Rhino's Melbourne team had Facebook users guess whose baby picture they uploaded. It didn't take long for users to look at the VHS sceenshot's time stamp and realize that the future "stripper" was now only 14 years old. Spearmint Rhino "liked" its own post.
9. Kmart: "Christmas Giffing"
Kmart's Christmas campaign is irritating on two different levels. First, the ads' inane repetition grates after just a few views. Second, the "joke" misses the fact that gifs don't carry audio.
Agency: DraftFCB
8. Go Daddy: "The Kiss"
It was Go Daddy's big Super Bowl ad that didn't feature implied or actual nudity. Instead, model Bar Refaeli kisses a computer nerd. The spot makes fun of them both by subjecting the viewer to an uncomfortably long period of improbable intimacy.
Agency: Deutsch New York
See the rest of the story at Business Insider