Irish bookmaker Paddy Power (big fansof publicitystunts) announced at the weekend that they will begin paying out to those who have bet upon an Obama victory— even though the vote hasn't actually happened yet.
The company has taken out this advertisement in Ireland's newspaper of record to announce the move:
The Journal reports that the ad, which appeared in the Irish Times, has caused a number of complaints and will be investigated by the Advertising Standards Authority of Ireland.
It also adds that Paddy Power has already paid out €650,000 ($830,000) to those who bet on Obama winning reelection.