Sony Playstation's new commercial for their "Assassin's Creed III Liberation" game bundle shows miserable-looking subway riders, shrouded in horror-film-like lighting. A rider, dressed in colonial garb, walks aggressively through the train.
A disgruntled narrator says, "The J train, I ride it everyday. Nobody talks, phones are useless. What this train needs ... is an assassin."
The ad currently has more than 2 million views on YouTube.
The seamless transition from a real life scene into a video game scene is pretty cool. The spot came from Deutsch:
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