Quantcast
Channel: Advertising
Viewing all articles
Browse latest Browse all 23113

Microsoft Takes On Trolls In IE10 Ad Targeting Haters

$
0
0

hater

Microsoft has dropped another of its "Browser you loved to hate" commercials, in which the company admits -- and confronts -- the fact that a lot of people just don't like Internet Explorer.

And it's completely charming.

The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)

In the new commercial, a basement dwelling geek -- signified by a lava lamp, an ET doll, double screen setup, etc. -- attempts to troll Microsoft by repeatedly leaving the message "IE SUCKS" on comment boards and Twitter.

The company responds by extolling IE10's virtues, including "IE adopts an island of kittens and donates them to children everywhere!!!" Check it out:

SEE ALSO: Internet Explorer 10's 'Do Not Track' Function Is NOT Located In Its Privacy Settings

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »


Viewing all articles
Browse latest Browse all 23113

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>