For years, marketers with branded Tumblr accounts have asked for one thing: Decent traffic analytics instead of the rudimentary dashboard that Tumblr provides. While users can see how many followers they have, and how many times a post has been reblogged, they cannot tell how many times a post has been seen or how many visitors their blog has.
Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands."
Here's Union's Tumblr pricing menu:
As Mashable points out, expect the price to fall as competition to provide this data increases. Union is offering an older Twitter analytics tool starting at $84 a month.
SEE ALSO: Tumblr Names 12 Ad Agencies To Its Creative 'A-List'
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