Today's ad of the day uses amazing special effects to show what it might look and sound like in the center of a tornado as it wipes out a concert theater.
The commercial, which plays in movie theaters, begins by panning backwards across a desolate, rocky landscape where a tornado suddenly makes landfall. The viewer is quickly sucked into the center of the spiral along with musical instruments and theater-related items like popcorn and movie stubs.
Ad agency Doner (in collaboration with Psyop and Skywalker Sound) made the piece for JBL speakers, which are used in 75 percent of American movie theaters:
SEE ALSO: AD OF THE DAY: Soccer Fans Who Hate Each Other Unwittingly Lead The Exact Same Lives
Please follow Advertising on Twitter and Facebook.