NBA Players Awkwardly Dance In A New Commercial For The Playoffs
The NBA playoffs begin in just a couple of weeks and the NBA has put out a commercial to get everyone excited.But instead of a pump-up commercial, it's a bunch of NBA players awkwardly dancing with...
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How Ex-CEO Ron Johnson Made JCPenney Even Worse (JCP)
JCPenney CEO Ron Johnson is out of the company, according to CNBC, after just 17 months on the job.His Q4 2012 was probably the worst quarterly performance ever in the history of major retail:...
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Ron Johnson Was Guaranteed An Identical Payout If He Was Fired Or Left On His...
After a tumultuous run as CEO, Ron Johnson is officially out at JCPenney. And it looks like he got the exact same amount if he was fired or voluntarily resigned.According to the company's most recent...
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eBay Is Now Sharing Its Customer Data With Marketers
Google, Facebook, and Amazon have all commercialized the data they possess on customers' purchasing habits. The information, which is hugely valuable to advertisers looking to target specific...
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These Texts Cost A Top Hearst Executive His Job
Until March of this year, Scott Sassa was one of the most influential media executives in the U.S.As president of entertainment and syndication at Hearst (it owns Cosmopolitan, among other titles), he...
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Why Pepsi Can Take 18 Months To Make A New Ad (PEP)
At most companies, the marketing chief picks an ad agency to work with on a permanent, ongoing basis and the agency creates a dedicated account team to work with that client. The advantage of the...
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The 'Do Not Track Online' Act Might Come Back To Congress [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Senator Jay Rockefeller is trying to reintroduce the "Do Not Track Online Act" to Congress. Considering how much advertisers freaked out about...
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Microsoft Skewers Google For Giving Your Personal Data To App Developers
SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity...
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The Inventors Of The Web Ad Banner All Just Admitted That It 'Sucks'
Four ad execs who ran the first internet ad banner — an AT&T ad that ran on HotWired in 1994 — have all admitted to Digiday that, basically, they now hate it.This isn't news, of course. Everyone in...
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Why JCPenney Could Never Be Like Apple (JCP)
During his disastrous tenure as JCPenney CEO, Ron Johnson ditched coupons, brought in fancy designers, and started to build boutique-style shop-in-shops.His goal was to make the old-school department...
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Why Fab.com Dominates Social Media Commerce While Other Brands Struggle
With high profile brands such as Gap, Gamestop and, in the US, JCPenney, having opened and then subsequently closed Facebook stores (presumably because they weren't delivering ROI) it would be easy to...
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Walmart Has A New Strategy For Tapping Into The Millennial Market (WMT)
Walmart is opening small versions of its mega-stores on college campuses.The retailer recently announced its plan to open a new concept store at Arizona State University. The initiative is part of the...
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The Most-Searched Character On 'Mad Men' Isn't Don Draper
Don Draper may be getting all of the ladies on "Mad Men," but he's not the biggest hit with the fans online. According to both Yahoo and Google search statistics, viewers of the hit AMC series aren't...
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A Peanut Butter Company Figured Out How To Profitably Advertise On Vine
When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium. Red Vines probably got the most capital out of its initial...
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This Guy Figured Out How To Send Emails By Playing Guitar
A creative at Wieden + Kennedy, the agency that brought us Old Spice's "Man Your Man Could Smell Like" and the new Facebook ads, has invented something amazing: a way to write an email by playing...
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Victoria's Secret Fans Hate Karlie Kloss's Short Hair In A Recent Ad Campaign
When Karlie Kloss walked the runway at the Victoria's Secret Fashion Show last year, she wore hair extensions that lengthened her signature bob. But Victoria's Secretrecently showcased the highly...
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This Country Has No Commercial Advertising, And Its Cities Look Weirdly...
Observing all the recent coverage of North Korea, we couldn't help but notice how bizarre it looks to see a city with no advertisements.The following photos are creepy, all subtle variations on the...
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AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst
What's the secret behind Starburst's juicy flavor? Michael Bolton's super-smooth voice is one of several explanations in the candy's new "Unexplainably Juicy" campaign, from DDB Chicago.In the...
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Everything We Know About Why GM Was Forced Back To Advertising On Facebook
Only 11 months after GM very publicly announced that it was pulling its $10 million ad budget off of Facebook— practically on the eve of Facebook's IPO — the car company is back on the social media...
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JCPenney Is Hiring Someone To Do The Advertising Job From Hell
It's the worst job in advertising right now: being the lead ad agency for troubled retailer JCPenney.But that's where JCP is hiring, according to Ad Age.The company's troubles are legion: CEO Ron...
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