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WANTED: Paid Summer Events Intern
Business Insider is looking for an awesome intern to join our events team this summer. Don't be fooled by the term "intern." Our paid interns spend their time doing meaningful work: researching,...
View ArticleHow Volkswagen Made SEO Cool
Let’s face it, SEO is rather boring. Despite being a necessary part of any site strategy, it’s probably the least fun part of any content writing you may do. Doing keywords research, fitting them into...
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The Giants On These Enormous Billboards Make Real People Look Like Ants
Israeli photographer Natan Dvir describes the advertising in New York City as a "kaleidoscopic commercial net" that covers and brands the city.Those larger-than-life billboards are the focus of Dvir's...
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7 Ways To Dominate Mobile Email Marketing
With the many changes to advertising and the way we consume media, it’s perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted...
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Hertz Is Now Using Twitter To Resolve Customer Complaints
Hertz is the first car rental company to integrate social customer service into its business. Customers can now resolve service problems by tweeting at the brand."It is time to get over this...
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McDonald's Is Counting On Three New Menu Items To Get Cash-Strapped Americans...
McDonald's hopes three new menu items will get cash-strapped Americans back in its restaurants. The fast food giant recently revealed that sales are down 1.2% from a year earlier. The reason for this...
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Jeff Bezos Begged This Startup Founder To Work For Amazon And Changed His...
Sometimes, a person has to be badgered into making a brilliant career choice.That's what happened to David Selinger.Today he is cofounder and CEO of a cool big data company called RichRelevance, backed...
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These Brand Successes Will Give You Faith In Social Media
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.Because...
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The Soviet Union Used These Posters To Stop Spies In The 1950s
The Soviet Union was known for its intense propaganda art.Messages varied from inspiring photos of space travel to heavy-handed warnings to potential spies.Retronaut collected and translated a series...
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Digital Marketers All Got This Thing Wrong About ROI
If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to...
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Top Female Execs Tell Us Whether It's OK To Burst Into Tears At Work
Facebook COO Sheryl Sandberg gave a speech to Harvard Business School in which she said it was OK to cry at work.Work can be stressful, and people do cry. That goes double in the advertising business,...
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Will.i.am. Won An Honorary 2013 Clio Award [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Musician Will.i.am.won an honorary 2013 Clio award.Although Microsoft's latest commercial isn't as contentious as its "You Got Scroogled"...
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Here's Microsoft's First Ad For The 'Do Not Track' Function In Internet...
Microsoft launched an ad campaign for "Do Not Track," the function in new versions of Internet Explorer that will signal to advertisers by default that a user does not want to be targeted with ads...
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Psy Is Advertising For A Chef To Cook For Him On His World Tour
Psy, the viral K-pop star, wants a chef to cook for him on his world tour. So naturally he made a YouTube video about it rather than write a help-wanted ad.It's part of a promotion with Bibigo, a...
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Why People Hate Dove's 'Real Beauty Sketches' Video
Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch artist...
View ArticleIn 1993, AT&T Accurately Predicted The Future With These Ads (T)
In general, predictions about the future tend to be pretty worthless. In 1993, though, AT&T did a very good job illustrating how the world was going to change.Some of the accurate...
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INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem
Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. That's...
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An Ex-NFL Player Is The New Face Of Adult Diapers
Tony Siragusa might have been an NFL defensive tackle, but today he is "training guys who leak a little to guard their manhood."Siragusa is the new face of bladder leakage prevention in Depend's...
View ArticleThe White House's First-Ever Vine Stars Bill Nye The Science Guy
Ever since Vine climbed to the top of the U.S. App Store's list of free apps this month, we've been noticing more and more advertisers jumping on the 6-second video social media platform in cool new...
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AD OF THE DAY: This Ad Is Actually A Test of Your Literacy
This thought-provoking campaign from DDB Paris takes aim at illiteracy. But at first glance, the ads appear to be everything but illiteracy awareness spots.The campaign imitates other ads for a wide...
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