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Qantas Commissioned Novels That Are The Exact Length Of Their Flight Times
The biggest issue all advertising agencies face is how to make mundane product information sound compelling.That was the challenge Droga5 Sydney met when their new client Qantas asked for a campaign to...
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Tumblr's Ad Sales Pitch Deck Says Brands Will Now Be 'Front And Center' (YHOO)
Tumblr is wasting no time in ramping up the amount of advertising it serves now that its $1.1 billion acquisition by Yahoo has been announced.Tumblr will launch a test of "in-stream" ads on its desktop...
View ArticleKid Who Starred In An Adidas Soccer Ad At Age 8 Named Gatorade HS Soccer...
Christian Roldan, a senior at El Rancho High School in California, was named the Gatorade High School Soccer Player of the Year today. Roldan will play soccer for the University of Washington next...
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The 20 Most Valuable Brands In The World
In spite of struggling stock prices and loud public uncertainty over Tim Cook's innovative capabilities, Apple is once again the most valuable brand in the world, for the year 2013.Every year, BrandZ...
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Interpublic Will Go To Court Over 'Plantation' Discrimination Lawsuit [THE...
Good morning, AdLand. Here's what you need to know today:Interpublic is finally set to go to court over former employee Joy C. Noel's claims of discrimination. Noel alleges that she was never promoted...
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Yahoo's Mayer Says Tumblr Could Get Its Own Ad Exchange
As the dust around Yahoo's $1.1 billion acquisition of Tumblr begins to settle, more details are emerging on how the former will enhance the latter's advertising offerings.Ads on Tumblr could be served...
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13 Unapproved Ads That Agencies Secretly Wish Their Clients Had Said Yes To
The U.K.'s Chip Shop Awards are for the ads that agency execs wish could run, but didn't. Generally, ad award shows require entrants to meet criteria such as minimum media spend, dates that work ran,...
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The 11 Most Iconic Food Product Commercials Of All Time
It’s hard to pinpoint exactly what makes a commercial great, but like a Supreme Court justice once said in a slightly different context, you know it when you see it.Ostensibly a commercial should make...
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Axe Commercial Imagines Women Would Love To Be Seduced During A Home Invasion
Axe, the Unilever hair and bodycare brand targeted at teen boys, has come up with yet another questionable scenario to back its claim that women just can't resist men who use the brand: The home...
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H&M's Plus-Size Swimsuit Model Says She Chose To Gain Weight
Jennie Runk was volunteering at a PetSmart when the stunningly beautiful woman was spotted by a modeling agent. There was just one issue. The 13-year-old was a size 4. She either had to lose weight,...
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In Spite Of Old, False Satanist Accusations, P&G Put A Moon Back Into Its New...
Procter & Gamble very quietly unrolled a new logo this year that adds the sliver of a moon to the P&G letters, design blog Brand New noticed.Click to see P&G's past logos >Landor...
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Bethenny Frankel Launched A Major Drinking Trend In Restaurants Around America
"Skinny" cocktails are popping up in restaurants like T.G.I. Friday's, Chili's, and the Cheesecake Factory.Of the more than 400 chain restaurants that serve alcohol, 150 use the phrase "skinny" on...
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Nominate The Most Creative People In Social Media Marketing
Earlier this month we put out a call for the most creative people in social media marketing.Well, the deadline has been extended, so you now have until end of day Friday May 24 to let us know who is...
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The Tracking Solutions That Could Lead An Explosion In Mobile Marketing
The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to...
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Inside The Orwellian World Of Ad-Funded Face-Recognition Technology
If you thought that facial recognition software was just some obscure, futuristic technology that only has real-life applications in sci-fi flicks like "Minority Report" and "Gattaca," think again.Big...
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Dumb Move: Nutella Issues Cease And Desist Order Against Its Biggest Fan
Some companies believe that the best form of advertising comes through word of mouth.Not Ferrero SpA, the Italian confectioner which owns scrumptious hazelnut spread brand Nutella.Today, Ferrero SpA...
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How Prada Grew Its Brand Value Faster Than Any Other Last Year
Millward Brown and BrandZ just released its list of the most valuable brands in the world, and one of this year's big surprises was how quickly and substantially Prada's value grew.In 2012, the luxury...
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There's A Huge Flaw In Yahoo's Monetization Plan For Tumblr (YHOO)
When we published a leaked copy of Tumblr's ad sales pitch deck on the day Yahoo acquired the social blogging site, you may have noticed some odd language on the last page: The part that says...
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The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE...
Good morning, AdLand. Here's what you need to know today:Chanelis the most pinned brand on Pinterest. It generates 400 pins and more than 3,600 repins per day, Mashable says. The brand does not have an...
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We're Looking For The Most Crazy-Beautiful Ad Agency Staff Photos You've Got
One of the great things about working for an ad agency — as opposed to an insurance company or a bank — is that it's highly likely your boss will require you to pose for a staff photo with a...
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