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The Social Media Advertising Ecosystem Explained
The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media...
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Bloomberg Businessweek Is Trying To Shame Millennials Into Moving Out Of...
Bloomberg Businessweek has a new promotional campaign that it hopes will jumpstart the economy: Shaming millennials into moving out of their mom and dad's house."Not exactly the kind of co-habitating...
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This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)
One issue Yahoo will have now that it plans to build out Tumblr's advertising offerings is persuading advertisers to actually show up on Tumblr.We recently reported that Tumblr's ad products offer only...
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Why Miles Nadal Is Wrong To Only Hire People In Their 20s
Two weeks ago, I was at the ANA Financial Management Conference in Phoenix. How did I, a former copywriter indifferent to most things financial, end up at a meeting filled with CFOs and accounting...
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After Selling For $30 Million, Ad Company Felix Got An Office With A Huge...
Last year, IAC bought New York-based pay-per-call advertising business Felix.As part of the reportedly $30 million acquisition, IAC rented Felix a new office in Times Square. Felix CEO Brent Metz...
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Creatives: Here's Why You Need To Start At The Bottom
Dear Jr Creative,I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.Prove yourself on what seemingly matters little, and people...
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23 Crazy, Beautiful Ad Agency Staff Photos
Most companies take staff photos, either asking employees to pose individually or as a group.But because ad agencies are obsessed with the way things look, they put more effort into their staff...
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Amazon Is Working On A Plan To Deliver Your Groceries (AMZN)
If you live in Seattle, you're probably familiar with Amazon Fresh, the e-commerce company's same-day grocery delivery business.Although Amazon Fresh has been around since 2007, it has never expanded...
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There's A Battle Raging On Your Smartphone
If like most people you use Facebook on your mobile device, you’ve probably noticed more ads amongst your friends’ updates. But what you may not realize is that a battle is raging among the savviest of...
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You Are Less Beautiful Than You Think
In April 15, 2013 Dove launched a 3-minute video entitled “Dove Real Beauty Sketches.” The video achieved instant popularity and has been watched millions of times — a successful viral campaign which...
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NO HIDING PLACE: A Plan To Assess Your Personality From Your Tweets
IN AMERICA alone, people spent $170 billion on "direct marketing"--junk mail of both the physical and electronic varieties--last year. Yet of those who received unsolicited adverts through the post,...
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ENDING SOON: Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
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Samsung Gave Away A Galaxy S4 To Anyone Who Could Stare At It For 60 Minutes
Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich.To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without...
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JCPenney, Martha Stewart Brands Predicted To Die In The Next Year [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:24/7 Wall Street has released its annual list of the brands it expects will die before the end of 2014. In spite of its rebranding campaign and...
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AppNexus CEO Says 'Multi-Billion Dollar Exit' Expected
Now that Tumblr has been acquired by Yahoo, people are wondering what the next big New York IPO might be, and many fingers are pointing at AppNexus, the online ad platform based in the Flatiron...
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Microsoft Changes An Ad After Blogger Points Out It Got The Math Wrong (MSFT)
Microsoft changed an ad that claimed its new ASUS VivoTab Smart tablet was bigger than an iPad after a blogger claimed that the math Microsoft used in the ad was wrong.As reported by Elliot Temple in...
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Facebook Doesn't Want You To See This Ad Because Of A Lawsuit From Eminem
Eminem's music publisher is suing Facebook for allegedly ripping off one of the rapper's songs in the tech giant's inaugural ad for Facebook Home, the Android takeover app.The lawsuit claims that ad...
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This PR Agency Wants To Hire A 'Cat Video Technologist'
A PR agency has made a newspaper ad for a job that has no place in print media: a "Cat Video Technologist."James Herring used social media to give the ad for the Taylor Herring PR posting traction,...
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Who Are The Most Powerful People In Mobile Advertising?
It's time once again to rank the most powerful people in mobile advertising. And, as usual, we want your input.Take a look at last year's list, and also our list of the most powerful women in mobile...
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The Tea Kettle On This JCPenney Billboard Looks A Lot Like Hitler
Trouble is brewing for an American retailer after customers noted that one of its tea kettles bears a striking resemblance to Adolf Hitler.Bemused motorists took photographs of the huge JCPenney...
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