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INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem
Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the...
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Why This New York Design Agency Makes Its Employees Pose Naked For Official...
We recently highlighted Sagmeister & Walsh, a design boutique in New York, in a gallery of crazy, beautiful ad agency staff photos.Their image was arguably the most unforgettable of the set,...
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Tumblr Creative Director Is Leaving Days After New Ad Announcement [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Tumblr creative director Jacob Bijani is leaving the company. This comes shortly after Yahoo's acquisition and the announcement that Tumblr is...
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The Ad Exec Fired For Making The Worst Ever Ford Ad Just Got A New Job
Two months ago, JWT India creative director Bobby Pawar lost his job over one of the most offensive car ads we've seen.To demonstrate the Ford Figo's ample trunk space, Pawar led a team that created an...
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McDonald's Approved This Sex Song About 'Secret Sauce,' Sung By Kelly Clarkson
CBS has a new fall comedy called The Crazy Ones, starring Robin Williams and Sarah Michelle Gellar, who play ad execs who get fired from the McDonald's account.They decide to rescue the business by...
View ArticleBurger King Used A 3D Printer To Make A Hands-Free Whopper Holder
In consideration of all those consumers who think eating a fast food burger just takes too much effort, Burger King managed to make Whopper consumption even easier.In honor of its 50th year in Puerto...
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How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For...
Most people have never heard of VivaKi and its online ad trading desk, AOD. But to insiders, the news (reported in AdExchanger) that it regards its historic dependence on Google as a thing of the past...
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Red Bull's Epic Video Of A Man Jumping Off Everest Is A Flop
After Red Bull's high-risk decision to send daredevil Felix Baumgartner to skydive from the edge of space, the company secured its reputation as master of epic, viral stunts.With the success of...
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Risky Business: Why WTF is My Management Philosophy
If you’ve got some gray hair like I do because you grew up in the 80’s, you’ll likely be surprised to learn that this year marks the 30th anniversary of cult classic “Risky Business,” the hit film that...
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LAST CALL: Who Are The Most Powerful People In Mobile Advertising?
It's time once again to rank the most powerful people in mobile advertising. And, as usual, we want your input.Take a look at last year's list, and also our list of the most powerful women in mobile...
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Beyond Pinterest: The Best Of Other Social Commerce Business Models
Facebook and Pinterest may be the biggest players in social media - but they don't own the social commerce space. Social commerce is still a young category, with room for new formats and innovations...
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New Superman Movie Will Have The Most Commercialization Ever: 100 Marketing...
If you like product placement in your movies, then you're going to love "Man of Steel," the new Superman movie. Ad Age reports that 100 companies have paid a combined $160 million for the rights to do...
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Why Local-Mobile Marketing Is Exploding
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does.Not surprisingly,...
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Apple Admits Steve Jobs' Vision For iAd Was A Huge Flop (AAPL)
Apple will repurpose iAd, its mobile ad serving system, to support its new streaming music service, which some are calling iRadio.The new service will compete with Pandora, which has vastly outpaced...
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Intel Has A New Slogan [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Intel changed its slogan from "Sponsors of tomorrow," which it has been using since May 2009, to "Look inside."VP of marketing Deborah Conrad...
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Here's Everything We Know About Apple's New Vision For iAd And iRadio (AAPL)
Here's everything we know about how iAd will work with iRadio, Apple's new streaming music service set to be unveiled next week at WWDC, Apple's developers conference:For mobile advertisers, Apple has...
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Amazon On Course To Make $805 Million In Ad Revenue This Year (AMZN)
eMarketer has published a couple of eye-popping charts about the size of Amazon's ad business. The first estimates Amazon made $610 million in ad revenue last year:Note that Amazon is on track to make...
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Google Just Threatened To Ban News Sites That Run Advertising It Doesn't Like...
In the last week, Google has twice made clear threats against web sites that run "native" ads or sponsored content that isn't properly disclosed to readers and that appears to be regular news...
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How Much Is A Facebook 'Like' Worth To A Brand?
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Brands spend more on Facebook than any other...
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31 Crazy Fast Food Menu Items You Can Only Get In Japan
McDonald's recently made headlines for the Japanese Mega-Potato.The Mega-Potato (say that out loud, it sounds awesome, "MEGA-POTATO!") is a huge container of fries that also holds the distinction as...
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