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A Full Breakdown Of The Social Media Advertising Ecosystem
The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media...
View ArticleThis Is The Sweetest Dog Food Commercial Ever
Oh my god. This is the sweetest dog food commercial of all time. It's charming and authentic and will make you smile. And it doesn't push the dog food in a salesy way. It perfectly taps into that...
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Here's How Some Brands Have Subtly Won Over The LGBT Community
Rick and Liam wanted recognition of their commitment to each other, so they did what many gay couples are doing these days.They boarded a plane to New York where marriage between same-sex partners is...
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The Logo Of One Of The World's Biggest Brands Is Hidden In This Beautiful...
"Where's Waldo" fans will love this new German ad campaign in which Pepsi has embedded its logo into intricate, interlaced blue and red blood vessels.Without any text from ad agency BBDO Dusseldorf,...
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Magazine Ad Spending Is Up — On The iPad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to Kantar Media,magazines with iPad editions saw first quarter ad sales increase by 23.6% from last year. Print ad sales for the same...
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Business Insider Is Hiring Two Awesome Sales Planners
Business Insider is hiring two sales planners to join our sales organization in New York.The planners will be joining a fast-paced, creative team. They will develop proposals for national brands as...
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Twinkies Replaced Its 'Hey, Where's The Cream Filling?' Tag Line With This
Months after Hostess' highly publicized (second) bankruptcy and 15,000 layoffs of unionized workers, Twinkies are finally re-emerging on grocery store shelves July 15. But they're getting a bit of a...
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Strapped-For-Cash Spain Is Giving Advertisers Access To Landmarks
MADRID, June 24 (Reuters) - Big business is taking advantage of recession-hit Spain's hunger for cash, striking advertising deals for landmarks that have seen a Christopher Columbus statue dressed in a...
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Ryanair Desperately Doesn't Want To Be Called A 'No-Frills' Airline Anymore
Ryanair is trying to stop newspapers describing it as “no-frills” airline.Robin Kiely, the Irish carrier’s head of communications, has written to various publications, including Telegraph Travel and...
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Inside The Hottest Parties At The Swankiest Ad Festival In The World [PHOTOS]
The most important advertising execs in the world gathered on the beaches of Cannes last week for seminars, awards ceremonies, and almost more importantly, the parties.While they weren't inside...
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12 Brands That Could Have Avoided Being Embarrassed All Over The Internet
In the Internet era, when a company screws up it may face backlash by millions of people around the world.Stephen Andriole, professor at Villanova School of Business, and his co-authors at ListenLogic,...
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The Dollar Shave Club Is Moving From YouTube To TV [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Dollar Shave Club might have started out on YouTube, but the company is now buying TV ads. While VP of consumer marketing Adam Weber told Ad Age...
View ArticleThis Shocking Shark Week Ad Doesn't End Well For Snuffy The Seal
Shark Week might be more than a month away, but that hasn't stopped the Discovery Channel from starting its ad campaign for the highly anticipated programming.Its first ad of the season takes us to a...
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This Map Shows The Most Famous Brand From Every State
Graphic artist Steve Lovelace has created a map of the most popular brand in every state. Lovelace wrote on his blog that he was inspired to create the map after reading an article about corporate...
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Nokia Has Another iPhone-Bashing Commercial And It's Really Bad
It seems like Microsoft is trying to take Samsung's title as the official Apple-bashing smartphone provider.The last string of ads for the Nokia Lumia 900, Nokia Lumia 920, and now the Nokia Lumia 925...
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Grey Poupon Is Celebrating Gay Pride Month On Facebook
In honor of gay pride month, Grey Poupon decided to celebrate LGBT rights on its Facebook page.The mustard company posted a photo of two men in side-by-side cars holding hands through the window. It...
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We're All Responsible For Creating A More Meaningful Internet
Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker...
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Why Local-Mobile Marketing Is Exploding
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does.Not surprisingly,...
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US Regulator Warns Google And Others To Better Distinguish Advertising From...
SAN FRANCISCO, June 25 (Reuters) - U.S. regulators warned leading Internet firms including Google Inc. to better identify paid ads in search results, particularly as new technology such as mobile...
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From Mobile To Print: These Were Named The Best Ads In The World
Every year, the top advertisers in the world gather in Cannes, France to vie for the most prestigious ad awards in the world.Prizes are given in subjects ranging from mobile ads to outdoor ads that are...
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