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Blue Jays TV Network Shows Us The Future Of Sports Advertising And It Is...
Sportsnet is now placing advertisements on one of the last remaining ad-free areas of a sporting event, the playing surface. Unless Major League Baseball steps in, the fans' views of baseball games is...
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Maurice Levy Talks Succession At Publicis
When The Drum meets with Maurice Levy, long-time CEO of international marketing group Publicis, it is in the shade of the sun-soaked terrace of the Majestic Hotel on La Croisette in Cannes. He is...
View ArticleSamsung Brings In Dancing Ninjas, Goat, And Actual Apples In Bizarre Ad...
Samsung has released a bizarre advert in Iceland mocking its smartphone rival Apple using ninjas, a goat and an actual apple.The ad’s main character is happily relieved when his fruit apple – which...
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How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers
It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail...
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A Google Marketing Exec Took Some Dramatic Early Pictures Of The San...
Google product marketing manager Krista Seiden was on her way from San Francisco to Phoenix yesterday when she tweeted, "Hmm, seems my life has revolved around airports recently."And then the Asiana...
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90% Of Customers Will Recommend Brands After Social Media Interactions
A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after interacting with them on social media.The study focused on FMCG...
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Billionaire Carlos Slim Invests $40 Million In App Developer Shazam
LONDON (Reuters) - Smartphone app developer Shazam has found an unlikely ally in the form of Carlos Slim, one of the world's richest men, who is investing $40 million to back the development of the...
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Google Pays AdBlock To Make Sure Its Ads Are Not Blocked [The Brief] (GOOG)
Googlepays to have its ads NOT blocked by AdBlock Plus. The browser add-on has an "acceptable ads" feature which is on by default. Users can switch it off and block all ads. Here's AdBlock's...
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(Near-)Bust, Boom, Exit: Join Dan Porter And Other Entrepreneurs At Startup 2013
Former CEO and founder of OMGPop Dan Porter has gone through the full startup lifecycle, taking the leap from a high-profile corporate job to found a company in NYC. It almost went broke, then...
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The 10 Biggest Advertisers In America, Ranked By Dollars Spent Annually
Walmart, America's biggest employer, is merely the 10th biggest brand advertiser in the U.S. according to data gathered by Kantar and supplied to Ad Age.Some of the usual suspects have also made the...
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Abercrombie Loathes Black So Much That Employees Can't Wear It To Work
Abercrombie & Fitch bans the color black from its brand. The retailer confirmed to Business Insider that it doesn't sell black clothing. Management also discourages corporate employees at its...
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The Tracking Solutions That Could Lead An Explosion In Mobile Marketing
The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to...
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Wendy's Believes This Pretzel Bacon Cheeseburger Will Bring In The Millennials
Wendy's is hoping that it can bring in millennials with a new bacon-pretzel cheeseburger and a social media campaign starring boy-band singer Nick Lachey.AdAge's Maureen Morrison says that this is a...
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WEARABLE COMPUTING: Inside The New Mobile Market That Is Taking Shape
Those betting big on wearable computing believe an assorted new crop of gadgets — mostly worn on the wrist or as eyewear — will transform the way in which we interact with the rest of our devices.But...
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Wimbledon Champ Andy Murray Stands To Collect $74 Million In Endorsement...
Good morning, AdLand! Here's what you need to know before you head into your first meeting of the day ...Andy-monium has overtaken the ad business: Andy Murray's win at Wimbledon could mean up to $74...
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Nordstrom Could Start Using Pinterest To Make Merchandising Decisions
Nordstrom's Pinterest community could soon have influence over what is displayed in stores.The retailer is testing showcasing the most popular items on Pinterest in various departments of its physical...
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Advertisers May Capitulate On Tracking Cookies: 'That Is No Longer Tenable'
Up to 50% of web users' browsers are sending "Do Not Track" (DNT) signals to advertisers, and the ad business is considering abandoning its insistence that it will ignore many of those signals,...
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Fred Perry Brand Mysteriously Fails To Capitalize On British Wimbledon Win
Fred Perry, a clothing line named after the last British tennis player to win Wimbledon (back in 1936), has completely failed to capitalize on Andy Murray's historic victory on Sunday.The main page of...
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Crocs Is Acting Totally Embarrassed By Its Signature Shoes
Crocs is trying to distance itself from the rubber clogs that made the brand famous. This according to Matt Townsend at Bloomberg Businessweek, who says that the company is trying to double sales in...
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The Twitter Advertising Ecosystem Explained
Twitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests something of...
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