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The Facebook Advertising Ecosystem Explained
Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits....
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Jay-Z's 10 Best Endorsement Deals
When Jay-Z — one-half of music's billion-dollar couple— likes something, he puts a seal of approval on it.Tech, fashion, beer, sports teams, presidents: Everything he touches turns to...
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Startup 2013: Now Accepting Bitcoin
Bitcoin is being accepted more readily, from doctors offices to British Pubs -- and now Startup 2013. You can now use Bitcoin to buy your Startup 2013 tickets.NYC's preeminent entrepreneurship...
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There Is A Hidden Message In The New Wendy's Logo
Late last year, Wendy's debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler.The new look dumped the boxy old Western lettering the restaurant chain used to...
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Shazam Just Made A Deal With This Ad Agency [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Shazam made a deal with ad agency Young & Rubicam. Although the partnership is non-exclusive, Y&R is using it to show the rest of the ad...
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Google Has Discovered A Massive New Revenue Driver — And It's A Huge Threat...
Google has seen a huge uptake in its new "Product Listing Ads" (PLAs) which compete against Amazon for internet shoppers' clicks, and push Amazon's search results lower down Google's listings.Expect...
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Another High-End Brand Is Furious At Costco For Claiming To Sell Its Products
Michael Kors is suing Costco for allegedly advertising the designer's trendy handbags without actually being authorized to sell them. "In a federal lawsuit filed in New York, Michael Kors accused...
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Apple, Mozilla Blast Advertisers In 'Do Not Track' Fight
Things are looking dire for the online advertising business which, for almost two years, has been fighting tooth and nail against standardizing "Do Not Track" in a way that would make it impossible to...
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Follow All The News From Madison Avenue With "Advertising Select"
Jump start your morning with the most important Advertising news and analysis with Advertising Select, an easy-to-read email newsletter delivered twice a week.What is it? A daily roundup of top...
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Twinkies Is Going After A New Demographic — Bros
Cream filling enthusiasts across the country are rejoicing at the highly anticipated comeback of the nutritionally questionable Twinkie— one Rhode Island woman even got injured in the rush to buy boxes...
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REPORT: Apple Has A Plan To Let Viewers Skip Ads Altogether And Pay Media...
Apple is pitching media companies on a plan to allow viewers to skip advertisements while watching TV as part of its plan for an Apple TV, Jessica Lessin reports. The ad-skipping technology from Apple...
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AD OF THE DAY: Rooney Mara And David Fincher Team Up For A Stunning Calvin...
Actress Rooney Mara paired up with director David Fincher on a new project — this time a 60-second ad rather than a feature film.Fincher directed Mara in a new spot for Calvin Klein's new fragrance,...
View ArticleOld Navy Splits With The Ad Agency That Made Its Fake Kim Kardashian...
Good morning, AdLand. Here's what you need to know today:Old Navy and its ad agency of five years, CP+B, are parting ways. The shop created many memorable ads for the retailer, including the strange...
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eBay's New Ad Exchange Raises A Question: What If It Acquired Online Ad Giant...
eBay has opened another private ad exchange, this time in Australia, to serve advertisers who want to target people shopping on the auction site. This exchange follows the ones opened earlier in the...
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How Big Data Is Transforming The Mobile Industry
The world is awash in data.CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold...
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Marissa Mayer's Biggest Problem With Tumblr, Summed Up In A Single Quote (YHOO)
Bloomberg asked Rob Norman, CEO of WPP's media-buying giant GroupM, what he thought of Tumblr, and Norman replied:“The acquisition strategy is either not especially clever or too clever for me,”...
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Business Insider Is Hiring Biz Dev And Programmatic Manager
Business Insider believes programmatic ad buying is reshaping the way digital ads are bought. We're looking for a business development generalist with specific knowledge of programmatic ad-buying to...
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MediaMath Invests In TiqIQ As CEO Ponders IPO
MediaMath will make a new investment in event ticketing aggregator TiqIQ as CEO Joe Zawadzki ponders whether staying private or holding an IPO is the best move for the big online advertising buyer.It's...
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Children Perfectly Sum Up Why Haters Of The Mixed-Race Cheerios Ad Are 'Evil,...
In late May, a seemingly benign Cheerios commercial that happened to feature a mixed-race family incited an avalanche of hate from, for lack of a better word, idiot racists on YouTube.Reactions were so...
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JetBlue Is Offering Major Discounts When NYC Temperatures Hit 90 Degrees
Jet Blue is cashing in on the summer heat in New York City, offering 90% off on some tickets on days the temperature hits 90 degrees Fahrenheit.The tickets are good for round trips from New York...
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