McDonald's New UK Ad Tries To Convince Parents That The Food Is Super Healthy
As a part of an ad campaign agency Leo Burnett London says aims "to reassure parents about the high quality of McDonald's food," the fast food chain just released an ad to convince mom and dad that the...
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This Ad Agency Has A 'Unicorn' In Its Office
Digital agencies LBi and Digitas merged earlier this year — and with the merger came a new logo.Two hum-drum letterheads changed ...... To become a unicorn. That's right, DigitasLBi North America's...
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Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times
Google's recent redesign of Gmail — which shunts "promotional" email into a special folder rather than letting it clutter your inbox — is working to Facebook's advantage, according to UBS Investment...
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13 Brands That Shamelessly Tweeted About Shark Week
"Shark Week" might be over, but many brands — and not just The Discovery Channel — took advantage of the celebrated TV phenomenon.It's almost impossible for a socially active company to resist...
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The Emergence Of Native Ads On Mobile, And How They're Turning Mobile...
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.The advertising...
View ArticleRobert Downey Jr. Is Starring In The Bizarre, Billion Dollar HTC One Campaign
Robert Downey Jr. signed a two-year contract to become HTC One's "Instigator of Change" in the company's billion-dollar ad campaign for its flagship smartphone.James Van Der Beek, of "Dawson's Creek"...
View ArticleThese Ad Agency Interns Are Having A Better Monday Than You Are [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Mondays can be pretty painful. But not for these two Campbell Mithun interns. Ben Blaska and Brian Skalak made a video last week explaining why...
View ArticleJack In The Box Is Rolling Out Really Creepy Commercials Starring Giant...
Jack in the Box is going in a really strange route with its new online ad campaign.The latest spot, called "Big Chickens," features men in big chicken costumes dancing around in bubbles. "I have no...
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Take A Look At Sears' Little-Known Online Sex Toy Store
Everybody knows Sears. It's the place you go to buy basics. Maybe a new hammer or a socket set. It's the strip-mall anchor giant that hedge fund investor Eddie Lampert has spent years trying to turn...
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Tech History Moves Backwards In Impoverished Spain As Fewer People Use Mobile...
For those of you who think that history only moves forward, take a look at Spain.Something very strange is happening in the mobile phone market there: It's regressing, due to the protracted recession...
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Watch Oprah Rave About Young, 'Single' Ad Tech CEO Before He Was Arrested For...
In 2008, Oprah Winfrey filmed a glowing interview of Gurbaksh Chahal, a young ad tech entrepreneur who rose from bullied kid in the projects to an Internet mogul whose first company, ClickAgent, sold...
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20 People Injured At G2 Phone Giveaway — One Woman Brought A Spear
About 20 people were injured in a crush at an event promoting LG's new G2 phone in South Korea. At the event, the company promised to give away 100 of the new phones free. All they had to do was catch...
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Jenny Craig Is Getting Rid Of Celebrity Spokespeople — And It's All Because...
Jenny Craig has had it with celebrity endorsements. And if your gut reaction is, "But why? I loved Jennifer Hudson's commercials," then you're a part of the problem.Ad Age reports that new CMO Leesa...
View ArticleAD OF THE DAY: Jell-O Gave A Child A Horrible Comb Over To Launch Its...
To make up for recent disappointing sales, Kraft's Jell-O is rebranding itself: It is now a snack rather than a dessert, Advertising Age reports."Dessert consumption is down and they have not really...
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Here's The Top Advice From The Most Elite Facebook Marketing Specialists
Among Facebook marketing specialists there's a super-exclusive group chosen by Facebook. These companies are known as Strategic Preferred Marketing Developers (SPMDs), of which there are only 14 in...
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Gap Is Doing Something That Has Never Been Done On Tumblr Before [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Not only is Gap going back to television ads— its last TV campaign aired Christmas 2009 — but the "Back to Blue" marketing push is also taking...
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Hackers Have Built Their Own Mobile Ad Networks That Install Malware Onto...
Hackers are building their own legitimate-looking mobile ad networks that allow malware into people's phones through a back door. The new ploy takes advantage of app developers' desperate need to...
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Men's Wearhouse's First New Ad Without George Zimmer Is Really Sleazy
Although Men's Wearhouse already ran a charity commercial that edited out fired founder George Zimmer — otherwise it would have to shell out a $250,000 contractual penalty — the retailer just released...
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How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data
The world is awash in data, much of it created by mobile devices, and it can be used to help create more valuable services and advertisements for the mobile consumer.CIBC, a Canadian bank, predicts...
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Lululemon Needs To Make One Change To Massively Improve Business
Lululemon needs to start prioritizing men. This according to Brian Sozzi, chief equities strategist at Belus Capital, who says that Lululemon's biggest growth potential is in menswear. The cult yoga...
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