Clik here to view.
Apparently Advertisers Are Obsessed With Boston Terriers Right Now
Adweek took an in-depth look at an important decision advertisers find themselves wresting with when casting an ad: What kind of dog do people love the most right now.Although Buzzfeed listicles might...
View ArticleClik here to view.
'The World's End' Is Cleverly Using Celebrity Endorsements To Get People To...
Normally, right before a movie comes out in theaters, we see a bunch of trailers containing quotes from critics highlighting how awesome their movie will be. They're so ubiquitous that we've become...
View ArticleClik here to view.
This Anti-'Stand Your Ground' PSA Reenacts The Trayvon Martin Shooting
The Coalition to Stop Gun Violence released a harrowing anti-"Stand Your Ground" PSA that reenacts what the group imagined happened leading to Trayvon Martin's death, complete with the 911 calls from...
View ArticleClik here to view.
Brands Are Dying To Advertise On 'Breaking Bad' — And AMC Is Making Them Pay
America's biggest brands are dying to get their hands on some "Breaking Bad" advertising time.The New York Times reports that AMC hit will seek up to $300,000 for a 30-second advertisement on the final...
View ArticleClik here to view.
Corporate Executives Think These Are The 10 Worst Brands In America
A report released today by brand consulting firm CoreBrand found that Delta is America's least respected brand among a group of 10,000 vice-president level corporate executives.CoreBrand polled...
View ArticleClik here to view.
The New Avril Lavigne Video Might Just Have The Most Hamfisted Product...
Avril Lavigne is back with a new single, following up on her awesome song-of-the-summer candidate, Here's To Never Growing Up.The new one's called Rock & Roll, and it just came out yesterday, and...
View ArticleClik here to view.
McDonald's Is Selling A Squid Ink-Dyed, Black Bunned Burger In China [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:McDonald's is selling black and white bunned burgers in Hong Kong. The black dye is made out of squid ink. Mmm. While the limited time treat...
View ArticleClik here to view.
A Convenience Store Clerk Was Critically Injured When Trying To Protect A...
A 36-year-old Cumberland Farms convenience store clerk was critically injured after trying to protect two cutouts of "Baywatch" star David Hasselhoff from a thief who was trying to put the "Iced...
View ArticleClik here to view.
Spotify Is Getting More Brand Friendly [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Spotify is working with brands to develop a "follow" feature that will allow companies to share branded playlists and other content with music...
View ArticleGreat Retro Commercials Featuring Bryan Cranston Before He Was On 'Breaking Bad'
A few weeks ago, we brought you some old awesome commercials featuring "Breaking Bad" actor Aaron Paul.While stumbling upon old Juicy Fruit and Corn Pops commercials, we came across an old Carnation...
View ArticleClik here to view.
Makeup Company Takes Out Full-Page Newspaper Ad Pretending To Be A Mistress...
A full-page ad appeared in China's Southern Metro Daily in which a mistress tells her boyfriend's ex-wife that she isn't pretty enough to win back her man.When word got out that the ad was part of a...
View ArticleClik here to view.
Social Media Strategy Is Now All About 'Earned Media,' Generating Free...
Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can...
View ArticleIsraeli Women Are Outraged At Misogynistic Ad Claiming Haaretz' New Website...
Israeli journalists and the deputy speaker of the Knesset are incensed about an ad put out by Haaretz, Israel’s oldest daily newspaper, that they say is sexist.In the ad, a man, shown disinterestedly...
View ArticleClik here to view.
Airbnb Wants To Make A Movie Made Entirely Out Of 6-Second Vines
Airbnb is teaming up with San Francisco-based ad agency Mullen to do something that has never been done before: It wants to make a movie entirely out of 6-second Vines.Brands have been utilizing the...
View ArticleClik here to view.
Tech Companies Are Paying CNET To Repost Positive Reviews
A new CNET advertising product seeks to monetize its popular consumer technology reviews, in the media industry’s latest foray into native advertising.CNET Replay, first reported by Digiday’s Brian...
View ArticleClik here to view.
Here's How Ford Introduced The Very First Mustang, 50 Years Ago
The Mustang will turn 50 years old in April, and Ford is already getting ready to celebrate.As a throwback, the automaker's press team has re-published the work of its predecessors: the press kit for...
View ArticleClik here to view.
A Brand Promise That Backfires Can Do Serious Damage
Like every other marketing-related word or phrase, the term "brand promise" has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to...
View ArticleClik here to view.
Facebook Ads Are About To Get A Whole Lot More Attractive
Facebook announced a partnership with Shutterstock today that will allow ad makers to use the site's images for free. Marketers can now access Shutterstock's inventory of millions of high-quality...
View ArticleClik here to view.
AD OF THE DAY: Hooters Waitress Gets Quizzed On Her Football Knowledge
NFL analyst and former coach Jon Gruden puts a Hooters waitress through her paces in a new ad for the macho restaurant chain.The ad plays on Gruden’s "QB Camp" segments on SportsCenter, in which the...
View ArticleClik here to view.
The New 'Hunger Games' Movie Is Drumming Up Publicity With This Awesome Fake...
Good morning, AdLand. Here's what you need to know today:Lionsgate is promoting the latest installment of "The Hunger Games" with a fake fashion website and a real makeup collection produced by...
View Article