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Here's A Look Inside The Buddy Media Money Pit
Back in June, when Salesforce.com acquired the social media marketing management software company Buddy Media, we noted that the deal price — which turned out to be $745 million — was high given that...
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These Are The 10 Biggest Real-Time Bidding Advertisers On The Web
AT&T is the biggest "real-time bidding" advertiser on the web, according to Rubicon Project, one of the largest RTB platforms in the U.S. While publishers generally try to sell their ad space...
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Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name? (IPG)
McCann Erickson, the venerable Madison Avenue giant whose longtime motto is "Truth Well Told," is telling its truth a little shorter these days: The agency is almost done with a rebranding that all...
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This Completely Inoffensive Pink Computer Was Made Just For Women
Fujitsu announced the launch of a brand new computer that's so easy, even a woman can use it! Meet the "Floral Kiss" — which comes in subtly named shades of Feminine Pink, Elegant White, and Luxury...
View ArticleHere's The iPhone 5 Hype Ad Apple Made To Mark Its Record Sales
At the iPad Mini announcement today, Apple CEO Tim Cook showed these highlights of the iPhone 5 launch to hype its record sales – most iPhones ever sold in opening weekend.   Please enable...
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See The Natalie Portman Dior Ad That Was Banned In The UK
The UK's Advertising Standards Authority (ASA) just banned Natalie Portman's mascara ad for Dior after one solitary objection. The complainant? None other than makeup competitor L'Oreal. In February...
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RUMOR: Rory McIlroy To Join Tiger Woods As Face Of Nike Golf For As Much As...
Rory McIlroy, the number one ranked golfer in the world, is set to hit the endorsement free agency market at the end of the year. According to Brian Keogh of the Irish Times, there is speculation that...
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Facebook Q3: Ad Revenue Accelerates (FB)
Facebook made $1.09 billion in ad revenue in Q3 2012. Its total revenue was $1.262 billion. That's about 10 percent in sequential growth. Note that in the prior Q3 period, sequential growth was lower...
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Facebook Is Now The 2nd Biggest Mobile Ad Business On The Planet
Facebook announced that 14 percent of its advertising revenue came from mobile ads in Q3 2012. So with $1.09 billion ad revenue in the third quarter, that means that mobile ad revenue was $152.6...
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BII REPORT: The Mobile Advertising Ecosystem Explained
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. Mobile...
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Here Are Detailed Charts Of Facebook's Q3 Earnings (FB)
Facebook just delivered good earnings. If you want to see how Facebook beat expectations, check out these charts which break down revenue and user growth in more detail. See the rest of the story at...
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McDonald's Really Needs Its New Set Of 'CBO' Sandwiches To Succeed (MCD)
McDonald's is feeling the pressure right now. Its earnings whiffed, the company says that same-store sales is "trending negative" and global economic conditions appear not to be improving anytime...
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Facebook Beats Estimates, Ad Revenues Accelerate, Stock Soars! (FB)
Facebook reported its Q3 numbers this afternoon. The big news is that, after several quarters of revenue deceleration, Facebook finally stabilized them this quarter. In addition, Facebook managed to...
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Facebook Is Three Times Bigger Than The Super Bowl, Every Day (FB)
When explaining Facebook's Q3 earnings, which showed an accelerated advertising revenue, COO Sheryl Sandberg made an argument to investors that advertising on Facebook was better than advertising on...
View ArticleWatch The First iPad Mini Ad
Apple unveiled the iPad Mini yesterday as well as the new product's very first commercial. Rather than revealing on any of the iPad Mini's technical features, however, the spot focuses entirely on the...
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See The 29 Biggest Executive Perk Packages in Advertising, Ranked By...
Earlier this year, we ranked the richest ad execs on the planet based on their annual income. But cash and stock aren't the full measure of economic life in adland's swankiest corner offices. It's all...
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People Respect Bankers And Politicians More Than Marketers - Today's Ad Brief
According to a study by Adobe and Edelman Berland, people think both politicians and bankers are more respectable than marketers. Only 13 percent of consumers think that marketing benefits society. In...
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These Are The 13 Most Terrifying Ads Ever
It's that time of year again! Time to take out your pumpkin carving supplies, overdose on candy, and watch as many horror flicks on Turner Classic Movies as you can handle. To help everyone get into...
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Don't Miss Friday's Early Entry Deadline For The Webby Awards
Secure your place in Internet history with what The New York Times hails as the "Internet's highest honor": The Webby Award. Don't miss this chance to join the ranks of past Webby winners, including...
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10 Things You Didn't Know About Facebook's Carolyn Everson (FB)
Did you know that Facebook vp/global marketing solutions Carolyn Everson was involved in a failed attempt to persuade MTV to buy the company in 2005? Few do. Everson is better known as the Facebook ad...
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