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10 Ads That Companies Were Forced To Apologize For In 2013
It's widely believed in marketing circles that the era of "the campaign"— a specific media push around a single theme —is over, and brands instead need to be having a conversation with customers...
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The E-Trade Baby Will NOT Be In The Super Bowl For The First Time Since 2007...
Good morning, AdLand. Here's what you need to know today:E-Trade will not have an ad in the Super Bowl for the first time since 2007. The company is famous for its E-Trade baby character. A company...
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The Beastie Boys Have Countersued Pro-Girl Toymaker GoldieBlox Over The Song...
The Beastie Boys have countersued the toy startup GoldieBlox for copyright infringement and are demanding profits gained from the company's recent campaign, reviving a legal battle over a GoldieBlox ad...
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The Magic Behind Three Of The Most Effective Ad Campaigns Of 2013
The average person living in a city is estimated to see more than 5,000 advertising messages each day. In order for a brand's message to be effective amidst all that noise, its advertising needs to be...
View ArticleIn This Nativity Scene, Baby Jesus Can't Compete With A Flat-Screen TV
For many people caught up in the insanity of holiday shopping, it can be easy to forget that Christmas gets its name from Jesus and is a celebration of his birth.The acclaimed French duo of premium pay...
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Tumblr Offers Advertisers A Major Advantage: Young Users, Who Spend Tons Of...
Tumblr doesn't have as many monthly users as some of the other social networks. But those it does have are extremely valuable to brands. Tumblr users are young, and they are incredibly...
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Google Will Now Only Charge For Ads That People Can Actually See
Google took a major step toward pleasing its advertisers Thursday by announcing it will now sell display ads based on viewability, a metric that will allow marketers to pay only for ad slots users are...
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Microsoft Ad Sales Exec Pleads With The Media: Please Stop Saying We're...
Microsoft veteran Greg Nelson claims that the rumor about Microsoft leaving the ad business has spun out of control and couldn't be less true. At least not anymore.Nelson, general manager of display...
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'The Onion' Nailed It With Its Final Print Cover
Here is the cover of The Onion's final print edition. The satirical newspaper, begun 25 years ago in a Madison, Wisc. dorm, recently announced it was moving to an online-only format (via Mashable):SEE...
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Jimmy Kimmel Has Created 'The Worst Contest Ever' For Tostitos [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Late-night host Jimmy Kimmel made a deal with Tostitos to create shortform viral video content for television and the web. The spots revolve...
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Watch The Entire Country Of Brazil Turn Into A World Cup Soccer Stadium
When the 2014 FIFA World Cup begins in Brazil next June, the entire country will serve as the host to its national soccer team and 31 others from around the world. A new commercial for Itau, the...
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Groupon Rips Amazon's Drone Plan With New 'Medieval' Delivery System
There's been no shortage of criticism for Amazon's proposed drone delivery system in the days since founder and CEO Jeff Bezos first unveiled his futuristic aspirations on national television two...
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I Immediately Got McDonald's Breakfast After I Saw This Tweet
On Tuesday morning at 9:30 a.m. ET, McDonald's tweeted this perfect photo of an Egg McMuffin.It was perfect for two reasons.First, this is a real Egg McMuffin. The cheese is messy, the egg is lumpy,...
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These People Thought They Were Singing Karaoke For A Few Friends — But The...
Ah, karaoke and alcohol — the two complement each other perfectly.That's why it was so easy for Heineken to lure participants into its Carol Karaoke promotion, which invited New Yorkers at Karaoke Boho...
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This Leaked Document Shows How Big Brands' Ad Budgets Get Spent On Asian Porn...
A large British packaged goods company that sells several household name brands in the U.S. was defrauded of $488,000 when its $10,000-a-day video ad budget was spent on a network of junk web sites,...
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Facebook Video Pitch Deck Shows It Has Gone To War Against TV (FB)
Facebook believes its soon-to-be-launched video ad product will compete directly for TV ad dollars, and those going on YouTube, according to a leaked sales pitch deck obtained by Techcrunch.Speaker...
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This Gun Control Billboard Counts How Many Americans Have Been Killed Since...
A pro-gun control billboard on the Massachusetts Turnpike has been updated to count how many Americans have died from gun violence since the shootings at Sandy Hook Elementary School a year ago.The...
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AT&T Will Give You A Discount If You Agree To Be Tracked On The Web
AT&T is testing a new deal in its Austin, Texas market in an attempt to get fewer customers to opt out of targeted ad tracking.In select regions of Austin, customers can choose the vaguely named...
View ArticleFeminists Are Getting Really Angry About That 'Feminist' Pantene Ad
A few days ago, the Pantene Philippines' "Labels Against Women" ad went viral. It was due in large part to an endorsement from Facebook COO Sheryl Sandberg, who called the ad “one of the most powerful...
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If YouTube Were A TV Channel, Its Revenues Would Terrify Its Broadcast...
A recent report from eMarketer says that YouTube is expected to earn more than $5.6 billion in gross revenue by the end of 2014.While that number is certainly impressive in its own right — it's a 51%...
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