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New French McDonald's Ads Use Amazing American Stereotypes
Americans are trained to expect the French to be rude, beret-wearing snobs who are too serious to lower their wine glasses and laugh. Cursory judgments of cultures are silly, and that's what makes...
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Underwear Company Highlights A Huge Double Standard Between Men And Women
Underwear company Tommy John wants men to upgrade their briefs. Their new ad makes a persuasive point by highlighting a double standard between men and women. In the ad, titled, "The Naked Truth," a...
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Facebook Now Has The 2nd Biggest Online Advertising Business [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being...
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This Guy Makes A Living Drawing Horrible Corporate Logos For $5 Each
In 2010, a graphic designer based out of California noticed a trend of local companies crowd-sourcing their logo design to anyone who'd draw them something for free.The designer, who goes by the online...
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Instagram Reveals The Results Of Its First-Ever Ad Campaigns (FB)
Instagram-owner Facebook announced Thursday that its first four Instagram advertising campaigns were successful in reaching large numbers of users and getting them to remember the brands whose...
View ArticleDanica Patrick Wears A Muscle Suit For The GoDaddy Super Bowl Commercial
GoDaddy.com announced in October that its 2014 Super Bowl commercial featuring Danica Patrick would not be risque like it often is. Instead, Patrick is donning a muscle suit, veins and all, this...
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Why Frederick's Of Hollywood Can't Sell Sex Like Victoria's Secret
Frederick's of Hollywood is going private after years of struggles.The business is now worth about $11 million—a measly amount for what was once a dominant chain, the Wall Street Journal reports....
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How Marketers Use Big Data To Prey On The Poor
A report published Wednesday by the Senate Commerce Committee says that data brokers are targeting poor consumers by grouping them based on their financial vulnerability.According to the report,...
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POLL: Apple's Christmas Commercial Is Incredibly Sentimental And Likeable,...
Apple released a Christmas ad a few days ago that many people found to be a real tearjerker.In it, an aloof teenage boy seems to be ignoring his family throughout their holiday vacation. He's glued to...
View ArticleNokia Has Another Bizarre Commercial For Its New Windows Tablet
Earlier this week, Nokia posted a super-creepy commercial for its new Windows 8 tablet, the Lumia 2520. Today, the company released another ad, one that completely shifts gears and takes viewers out of...
View ArticleMolson Took This Beer Fridge To The Ends Of The Earth To Show How Much It...
There's going to be a whole lot of patriotic ads around the world this coming February for the Sochi Winter Olympics. The beer company Molson is one of the sponsors of the Canadian Olympic Committee,...
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This Statistic Shows How One Wal-Mart Ad Is Dominating Holiday Advertising
The advertising consumer research firm Ace Metrix said that Wal-Mart's "Christmas Magic" ad promoting its partnership with the Salvation Army was the most successful ad of the holiday season.Ace Metrix...
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The Trouble With 'Social ROI' —Companies Are Moving Away From Trying To Track...
Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked...
View ArticleGoogle Has Created A Print Ad For The Moto X That Changes Colors [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:If you press a button located on a Motorola print ad running in the January issue of "Wired" magazine, the Moto X phone in the ad will change...
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Another Tech Startup Decides It Can't Make Facebook Ads Pay (FB)
Spruce Media, one of Facebook's more prominent advertising partners, has cut a number of jobs and is changing business strategies to focus mainly on one specific part of the social media marketing...
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Volkswagen Will Poke Fun At Its Intense German Engineers At This Year's Super...
Volkswagen will air a 60-second commercial at this year's Super Bowl, marking the the car brand's fifth consecutive year as a Super Bowl advertiser.The company announced the news Friday, saying its TV...
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See Which Major Restaurants Serve Coca-Cola Vs. Pepsi
Coca-Cola recently lost its contract with Buffalo Wild Wings to Pepsi. The deal represented a victory for Pepsi in the infamous "soda wars." We researched 34 of the top restaurant chains to see if they...
View ArticleThis Indian Billboard Is A Memorial To Morgan Freeman Instead Of Nelson Mandela
Morgan Freeman earned high praise for his portrayal of Nelson Mandela in the 2009 film "Invictus."His performance was so convincing for a billboard designer in Tamil Nadu, India, that he accidentally...
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This One Simple Metric Is (Probably) Holding Facebook Stock Below $55 (FB)
One Wall Street analyst expects Facebook stock to hit $72.50, but the price remains around $54.On average, Wall Street analysts are expecting Facebook to eventually hit $58, but for weeks now FB has...
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What Putin Gains From Khodorkovsky's Release
A few days ago, if you'd said Mikhail Khodorkovsky would be wandering around Berlin today, nobody would have believed you. The jailed Russian oligarch was not expected to be part of Putin's pre-Sochi...
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