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New Ad Campaign Compares Dell To The Hot, New Startup It Used To Be
Dell is heading into 2014 a new company, and it's airing a brand new commercial on New Year's Eve to let everybody know.In October, founder Michael Dell and the investment firm Silver Lake Partners...
View ArticleHere's ESPN's First Ad For The 2014 World Cup [THE BRIEF]
Good morning (and happy New Year!) AdLand. Here's what you need to know today:ESPNreleased its first ad for the 2014 World Cup, mixing quick shots of historical highlights from the tournament with...
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Audi Thinks Driving A Luxury Car Is Like Losing Your Virginity — And Urges...
It would seem that an ad based on the idea of abstinence would be the absolute wrong way to target young professionals in 2014, but that's exactly what Audi has done in a new ad bashing competitors BMW...
View ArticleCoca-Cola Cut This Gay Wedding Scene From Irish Ad
Gay rights activists are fuming at Coca-Cola after the soda giant removed a scene depicting a gay marriage celebration from the Irish version of a video ad that had included the scene in the versions...
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How Advertisers Make Super-Hot Actresses Look More Like Real People In...
Advertisers tend to hire attractive people for their ads, obviously. Sex sells, right? But marketers also need to make their performers look like "normal" people, while retaining their good looks.The...
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Equinox Wants Its Gym Members To Hop Barbed Wire Fences And Run Around Naked...
January is prime gym advertising time, since millions of Americans have convinced themselves that in this new year, they will finally get in shape. The upscale gym chain Equinox has a tradition of...
View ArticleNew Ad Says You Should Convince Your Friends To Quit Smoking — And Pick Up...
E-cigarettes are new enough that no one really knows their health effects, but that has not stopped the controversial product from growing into a billion dollar industry last year.And while...
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Here Are The Exact Reasons Millennials Say They've Stopped Trusting Jay Z
Last week, we wrote a story about a survey that suggested millennial consumers think Jay Z suffers from a lack of authenticity.As a result, the survey found, the Brooklyn-born rapper and business mogul...
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Facebook Sued For Allegedly Using Your Private Messages To Trigger Ads
An Arkansas lawyer and political blogger has sued Facebook for allegedly using data from private messages to target ads. Matt Campbell, author of the left-leaning muckraking site the Blue Hog Report,...
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The Data That Say Teens Are Leaving Facebook Turns Out To Be Really Flimsy...
Good morning, AdLand. Here's what you need to know today:Teens: Mashable's Jason Abbruzzese posits that the media has made a bigger deal out of the idea that teenagers are leaving Facebook than it...
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Staples Has Finally Axed Its 'That Was Easy' Slogan
After 10 years, Staples is dropping its once ubiquitous "That Was Easy" slogan as part of a new advertising campaign aimed at redefining the company for the digital age.Traditionally associated with...
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Phil Robertson Defends His Right To 'Blow A Mallard's Head Smooth Off' In Ad...
The "Duck Dynasty" crew announced to the media on Thursday that they shipped out its line of guns, which will be sold in stores soon.In the wake of the scandal over family patriarch Phil Robertson's...
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Here's How Many Times People Switch Devices In A Single Hour
One of the big initiatives at both Facebook and Google right now is to more accurately track users across devices by figuring out which smartphone, tablet, and desktop belongs to a given customer.Such...
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SeaWorld Tried To Sway A Poll About 'Blackfish,' The Documentary It Doesn't...
It appears that SeaWorld employees are angry at the damage done to its reputation by "Blackfish," a documentary that claimed the theme park chain ran shows at its Orlando location featuring a killer...
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Why It's So Difficult For App Developers To Take Advantage of China's Rapidly...
China is the world's largest smartphone market, and it's growing fast.With a record 450 million smartphones expected to ship in China this year and recent news of Apple's partnership with China Mobile,...
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3 Key Marketing Lessons From ESPN And Nate Silver
You’ve brought on a talented new employee to lead an exciting new division of your company. That division is going to be a big deal. It’s going to change the way your company is perceived. And,...
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Here's Why General Mills' Decision To Change The Cheerio Recipe Is Just A PR...
General Mills announced in a blog post on Thursday that they've changed the ingredients in Cheerios to ensure they are no longer using genetically modified ingredients.This is a pure PR move, since...
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How Sponsors Saved Three Of This Weekend's Four NFL Playoff Games From Not...
As of Thursday morning, thousands of tickets remained for the Chiefs-Colts game, the Chargers-Bengals game, and the 49ers-Packers game.And if one of the games did not sell out, there would be a...
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Meet The 20-Year-Old Millennial Making A Living Off Facebook (FB)
You should meet Koby Conrad.If you're older than him, he'll make you more optimistic about the future.If you're his age, he might inspire you.Conrad is a 20-year-old college student. Unlike most...
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