A Lawyer Hates His New Microsoft Surface So Much He's Suing (MSFT, AAPL)
A California lawyer is so upset with his Surface tablet, that he's suing Microsoft for alleged false advertising.When Andrew Sokolowski began filling his tablet with music and Word documents, he claims...
View ArticleTiVo Makes Tim Tebow Sound Pretty Silly In Its New Ad [THE BRIEF]
Good morning, Adland. Here's what you need to know today:Jets quarterback Tim Tebow has been a brand ambassador for Jockey, Nike, FRS energy drinks, and now TiVo. And "not just because the name sounds...
View ArticleDid Disney Steal These Dogs To Make Its Ashley Tisdale Merchandise?
Modern Dog, a small Seattle design shop, has accused Disney and a bunch of its marketing partners of ripping off one of its dog-oriented designs to create a T-shirt for the Sharpay Evans clothing line...
View ArticleStanford University Just Changed Its Classic Logo To This
Stanford University— home to more than 15,000 students; almost 2,000 faculty members; 19 Nobel laureates; 24 MacArthur Fellows; countless tech giants; and an increasingly impressive football team —...
View ArticleBlocking and Tackling On The Way To Brand Safety
For the ad industry, Advertising Week often feels like an overtime game in the NFL playoffs. Lots of excitement, fast-paced, always a show and never a dull moment.While it already seems like a blur in...
View ArticleThis Ad Claiming Pandora Rips Off Musicians Is Brutal (P)
Pandora founder Tim Westergren is going to hate this ad, taken out in Billboard magazine, in which dozens of artists -- from Cee Lo Green to the Dead Kennedys -- claim that it's time to end Pandora's...
View ArticleLegal Disclaimer In Ford Ad Warns 'Cars Cannot Fly'
The new 2013 Ford Fusion cannot fly. Ford's legal department wants to be very clear on this: Even if the new commercial shows the car "flying" -- after a jump off a cliff -- that doesn't mean it can...
View ArticleHow 8 Brands Became Masters Of Social Media Content Publishing
The rise of social media has not only changed the way we communicate with our friends and family, but also the way brands communicate with consumers. It is not enough for companies to simply make and...
View ArticleWhy U2 Partnered With Apple (AAPL)
When rock band U2 partnered with Apple back in 2004, it was a bit of a surprise because U2 had never before licensed its music for use in a commercial, as it did for Apple's iPod.In Chuck Klosterman's...
View ArticleDigital Experts Tell Us The 7 Biggest Challenges Of Advertising On Tablets
With more consumers purchasing tablets, tablet ad spending is predicted to crush smartphone ad budgets over the next four years.Although the screen size and greater functionality provides exciting...
View ArticleKleiner Perkins, Lumatic, Stripe, And LinkedIn Will Speak At IGNITION WEST...
Mobile disruption is the theme of this year's IGNITION West, held March 26, 2013, in San Francisco.The event will showcase brands large and small, describing how they integrate mobile into product...
View ArticleHere's How Leo Burnett Says 8 Execs Allegedly Sabotaged The $710 Million...
In papers filed as part of a lawsuit in Cook County, Ill., Leo Burnett has described in detail just how much trouble it is in on its Kellogg account.Go straight to our blow-by-blow retelling of the...
View ArticleHere's Why Stanford University Changed Its Logo
Earlier today, we reported that the prestigious Stanford University quietly, but officially, changed its logo.The question on many an alum's mind: Why?Business Insider talked to Lisa Lapin, associate...
View ArticleBest Ad Of The Day: A Romantic-Comedy Trailer ... With A Twist
With the holiday season just around corner, it's time for cheesy holiday romantic-comedies to hit the big screen. So Sears has made a trailer for a movie titled "Connecting Flights," featuring quirky...
View ArticleHere's What Facebook's Next 3 Ad Products Will Look Like (FB)
Facebook is continuing to roll out more new ad products, keeping up a dizzying pace of new features, tweaks and opportunities for the thousands of clients who spend about $1 billion per quarter in paid...
View ArticleP&G To Lay Off 1,000 More Marketers [THE BRIEF]
Good morning Adland. Here's what you need to know today:Planning to make good on its promise to cut $1 billion in the next five years, Procter & Gamble is not only making headway on cutting 5,700...
View Article15 Companies That Originally Sold Something Completely Different From What...
Some companies find their niche and stick to it. Others, though, have to adapt to changing markets in order to thrive. Here’s a look at some companies that switched industries at some point in their...
View ArticleHere's The Secret Advantage Twitter has Over Google In The Mobile Ad Business
We don't know how big Twitter's mobile ad revenue stream is -- there are conflicting reports -- but eMarketer puts it at $130 million for 2012. We do, however, know that Twitter offers advertisers one...
View ArticleJOB OF THE WEEK: Senior Director, Regional Marketing At Saks Fifth Avenue
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
View ArticleOne Company's New Ad Campaign Is To Make Fun Of Petraeus And Romney
Taking a page out of the kick 'em when they're down book of marketing, pharma boutique Help Remedies launched a marketing campaign advertising anti-nausea and headache medications to Mitt Romney and...
View Article