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How Howard Schultz Acquired The 'Frappuccino' From A Man Who Hated Starbucks
In 1994, Starbucks bought a chain of coffee shops called Coffee Connection from George Howell. In the deal, it also acquired the rights to the "Frappuccino" name which played no small part in making it...
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Here's Why A Mexico Lawsuit Could Cost Yahoo $2.7 Billion (YHOO)
There are many things that have people scratching their heads about Yahoo's $2.7 billion loss in a Mexican court to a little-known telephone-directories company.But the biggest one: How on earth could...
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Yahoo Plaintiff: My Case Could Be Worth $3.5 Billion, And I Have No Plans To...
Yahoo could owe more than $2.7 billion in a Mexican lawsuit over a failed telephone-directory project, says Carlos Bazan-Canabal, a plaintiff in the case.Last week, Yahoo disclosed that a Mexican court...
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7 Months Later, Facebook Is Still Trying To Persuade General Motors To...
Facebook has still not persuaded General Motors to begin advertising on its platform again, seven months after the car company famously yanked its $10 million budget from the company prior to its IPO...
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Honda Might Ax The Agency That Made Its Ferris Bueller Super Bowl Spot [THE...
Good morning, AdLand. Here's what you need to know today.Honda is doing a creative review for its $700 million account ... which is pretty terrifying news for RPA, its agency of 26 years. RPA's other...
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Why McDonald's Asian Customers Never Wait On Line For Food While Americans...
In Asia, McDonald's allows customers to order food with their mobile phones, or from street kiosks, so that customers have multiple options while on the go (and less contact with staff), according to...
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How A Company Targeting Grandparents Became The Most Popular Thing On...
When you think of the brands that dominate on Facebook, companies like Coca-Cola, Red Bull, and Disney spring to mind. Grandparents.com, not so much.But according to Track Social, Grandparents.com was...
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Weight Watchers Made A New Logo That Looks Like Microsoft Word Art
Weight Watchers just underwent a branding makeover. Unfortunately its new logo kind of looks like it was made with Microsoft Word Art.According to the press release:As part of the program overhaul and...
View ArticleMost Important Person In British PR Arrested By BBC Sex Abuse Scandal...
Max Clifford, PR advisor to the stars and one of the most important people in British media, has been arrested in an investigation that has links to the BBC's ongoing sex abuse scandal.According to the...
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Why News Corp. Invested $30 Million In Cow And Chicken Farms (NWS)
Rupert Murdoch's News Corp. invested $30 million (AUD) in a set of cow and chicken farms part-owned by one of its longtime board members, but didn't disclose the deal to investors, according to...
View ArticleAl Pacino, Robert De Niro, And Other NY Celebs Star In This Huge Hurricane...
The storm might be over, but Hurricane Sandy's damage remains.So the New York Governor's Office reached out to Deutsch NY to pull together the city's most famous celebrities to ask people to open their...
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BII REPORT: How To Solve Mobile Advertising's "Monetization Problem"
Despite its potential, legitimate questions surround the widespread assumption that mobile ad spend will skyrocket to meet engagement.Mobile faces a big gap in advertising dollars vs. consumer "eyeball...
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Associate Explains Why She Hates JCPenney's New Mobile Checkout System
JCPenney is switching over to mobile checkouts, but not everyone is as happy about the changes as CEO Ron Johnson.Johnson is a big fan of using iPads and iPods over the traditional cash register, and...
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KFC Is Having The Worst Identity Crisis Of All The Big Fast Food Brands
Sometimes it seems like KFC is trying to do everything. Yum Brands’ massive chicken company, which went through a kind of menu revolution over the past few years, has gone through so many phases and so...
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Lululemon CEO Christine Day Has An Intense Fitness Regimen, Even While Traveling
Christine Day, CEO of Lululemon, has a brand that's all about exercise.She lives that brand. When she visits a Lululemon location, she has the in-store employees who run classes take her through a...
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A San Diego Restaurant Has Figured Out A Brilliant Way To Deal With Bad Yelp...
San Diego restaurant Craft & Commerce has come up with a brilliant way to fight back against snarky Yelp reviews, Bob Krummert at Restaurant Hospitality reported. It broadcasts the bad reviews in...
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Here's The List Of Businesses Whose Press Releases Are Now Banned From PRWeb
After accidentally distributing a bogus press release touting a fake acquisition by Google, PRWeb has banned seven types of business from using its statement distribution service.Companies trading in...
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AD OF THE DAY: What Happens When 2 Women Wear The Same Red Dress To A Party
Today's ad of the day comes from the upscale British department store Harvey Nichols. It shows the embarrassing moment, and the drama that ensues, when two women show up to a party wearing the exact...
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Nestle Says None Of Its Ad Agencies Are Safe [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Nestle USA and new CEO Paul Grimwood launched a full agency review for media and digital planning and buying. If shops feel nervous, they should...
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The New Spotify Will Have Even More Ads, The Company Admits
When Spotify revamps, a new "Discover" section will give pride of place to advertisers, according to Ad Age's Jason Del Rey.Spotify already has plenty of ads (just like Pandora). That's how music...
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