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Europe Wants To Limit Google And Facebook's Ability To Sell Your Personal Data
BRUSSELS (Reuters) - Internet companies such as Facebook and Google may have to get more permission to use information if European Union lawmakers give users more control over their personal data.EU...
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Gangnam Style's Psy Just Filmed A Super Bowl Ad
Psy, the South Korean global phenomenon who set social-media popularity records with his Gangnam Style YouTube music and dancing video, will star in a Super Bowl commercial for Wonderful Pistachios.The...
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Twitter Posts A Profit In The U.K.
Twitter, which is inching towards an $11bn (£6.8bn) US stock market flotation, posted profits of just £16,500 in the much-delayed maiden accounts for its UK subsidiary.It is too early to tell, however,...
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Havas Worldwide Has A New President [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:After spending three years as Arnold Worldwide's global CEO, Andrew Benett has left to take over as president of Havas Worldwide. Could this...
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The Agency That Made VW's Little Darth Vader Is Doing Taco Bell's Super Bowl...
Taco Bell is shelling out the big bucks to appear in the 2013 Super Bowl.When CBS announced that all of its coveted SB spots were sold out, CEO Les Moonves revealed that some companies spent more than...
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Here Are All The Rumors About What Facebook Will Announce At Its Mysterious...
Yesterday, Facebook invited the media to attend an event at its headquarters on Jan. 15. "Come and see what we're building," it says ... but adds nothing more about what might actually be revealed.The...
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Ron Johnson Shares His Single Biggest Surprise Since Taking Over JCPenney (JCP)
JCPenney CEO and former Apple retail boss Ron Johnson spoke at the Women's Wear Daily CEO Summit this week.He talked a bit about what surprised him since leaving his gig at Apple to take the helm of...
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BII REPORT: How Automated Buying Could Save Mobile Advertising
Programmatic buying is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according...
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CONFIRMED: Rite Aid And Family Dollar Have Axed News Corp's Troubled In-Store...
News America Marketing, the in-store advertising and grocery coupon agency that's owned by Rupert Murdoch's News Corp., just lost two huge contracts — Rite Aid and Family Dollar— to its arch-rival in...
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Kaley Cuoco Is Now Priceline Negotiator William Shatner's Secret Daughter
Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads.The Butler, Shine, Stern & Partners-created spot shows Shatner...
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HEATMAP: What You Really See When You Look At Facebook
Everyone ignores the ads on Facebook, right?Wrong. This visual heatmap of where users actually look when they look at Facebook shows that "Page Post Ads"— which are the new ads that show up inside a...
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This Ripped Female Bodybuilder Stars In MAC's New Makeup Ad
While most fashion and cosmetics companies almost always use waifish models in their campaigns, MAC has gone a completely different route by featuring bodybuilder and fitness model Jelena Abbou in its...
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I Get Paid To Edit Wikipedia For Leading Companies
Wikipedia, the world’s largest online encyclopedia has gone promotional.Not the site itself, but those using the site to create a profit for themselves.Founder Jim Wales (known to his “loyal” fans as...
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Monopoly's Killing A Token And Hasbro Wants You To Choose Which Ones Survive
Monopoly has one of the cruelest marketing campaigns ever conceived in board game history.To keep us invested in the board game, Hasbro is killing off one of its classic tokens unless you vote to keep...
View ArticleAD OF THE DAY: 'Gymtimidation' From Hot Girls In The Locker Room
Working out at a gym can be both motivating and discouraging at the same time. Motivating because you can inspire yourself to become as fit as those around you, and depressing because of how fit the...
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YAHOO IS BURNING: Mail And Search Traffic Are Dropping Staggeringly Fast
Yahoo has three big sources of traffic: the homepage, mail, and search.Two out of three of those are declining precipitously fast, according to new ComScore numbers cited by Kara Swisher at...
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Twitter Uses Army of Low-Paid Workers To Manually Sort Hashtags For Advertisers
Twitter has revealed it has developed a "computation engine" comprising low-paid human workers to categorise the hashtags and topics enjoying sudden spikes in popularity, to help it to sell advertising...
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An Old Wieden + Kennedy Ally Is Now Target's New Creative Chief
Todd Waterbury, a longtime creative director at Wieden & Kennedy, was just named senior VP-creative at Target, according to Ad Age. The move is an interesting one because Target fired Wieden a year...
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Here's What Facebook's Biggest Advertisers Say About Its Q4 Earnings (FB)
Investors should expect robust growth in Facebook's Q4 ad revenues, according to a confidential straw poll of the social network's biggest advertising clients by Business Insider. Together, the media...
View ArticleAXE Is Actually Sending 22 Regular People To Outer Space
When the global VP of AXE, Tomas Marcenaro, said that the personal hygiene line was rolling out "the most epic prize on earth," he wasn't messing around. Unilever's AXE, also known as Lynx, is sending...
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