Clik here to view.
This Artist's Photos Of Himself Falling Off Things Are Utterly Compelling
Ad agencies are always on the lookout for new photographers and artists whose work they can borrow, steal or hire.They should check out Kerry Skarbakka, whose photo series "The Struggle To Right...
View ArticleClik here to view.
10 Troubled Brands That Face The Biggest Credibility Issues In 2013
It's no secret that brands like Coca-Cola, Apple, and Google had a great 2012 and are poised for an even greater 2013. Not all companies are held in such high regard going into the new year, though.We...
View ArticleClik here to view.
How Money-Losing Pandora Could Become Profitable ... If It Wanted To (P)
There are two ways to think about Pandora.The first is the way most people are familiar with (and the way founder Tim Westergren wants you to think about it): That it's an enormously popular music...
View ArticleClik here to view.
How Facebook's Poke App Could Be Its Next Mobile Cash Cow
For all its focus on finding new revenue streams, Facebook is concentrating on mobile and ensuring that it’s still relevant when its users migrate there for good.After testing out sponsored stories,...
View ArticleClik here to view.
Super Bowl To Feature More Ads Than Ever Before
Super Bowl ads are getting costlier more quickly than ever -- and more numerous.With some ads on CBS selling for up to $4 million this year vs. $3.5 million last year on NBC, the cost of 30-second...
View ArticleClik here to view.
Advertisers Have Spent Almost $2 Billion On The Super Bowl In 10 Years [THE...
Good morning, AdLand. Here's what you need to know today:According to Kantar Media, in the past 10 years advertisers spent $1.85 billion. This year, one advertiser spent more than $4 million on a...
View ArticleClik here to view.
Here's The Scientology 'Sponsored Content' Story That The Atlantic Doesn't...
The Atlantic has taken down a "sponsored content" article written by the Church of Scientology. But before the article disappeared, a copy was saved by Gawker.Download a copy here.A lot of magazines...
View ArticleClik here to view.
Why Saab Killed Its Griffin Logo
Saab is losing a key feature of its classic logo: The griffin is out of here.The Saab was introduced with its iconic griffin in 1949.Then the car was switched from parent company to parent company like...
View ArticleClik here to view.
If You'd Like To Make Dunder Mifflin's Super Bowl Ad, Here's The Application...
Dunder Mifflin is the real stationery brand that spun off from the fictional TV show "The Office."This year, the company wants to run a Super Bowl ad -- a single buy in the spot market for Scranton,...
View ArticleClik here to view.
Facebook Allows More Data Derived From Google Search Into Its New Ad Platform...
Facebook has allowed a second company that targets ads using data derived from users of Google into its ad exchange. Search retargeting firm Simpli.fi announced that it had qualified to become a...
View ArticleClik here to view.
SOURCES: Facebook Is Working On A Huge New Mobile Ad Product (FB)
Facebook is working on a plan to allow advertisers to buy mobile ad inventory through FBX, the social network's ad exchange, two sources tell us.A Facebook spokesperson, however, declined to...
View ArticleClik here to view.
How An Ad Agency Used LinkedIn Harassment To Win A&W Restaurants As A Client
A small ad agency in Kentucky somehow managed to win a new client — rather than a restraining order — after "LinkedIn bombing" the company's president.When A&W Restaurants moved headquarters from...
View ArticleClik here to view.
The Big Challenge Facebook Must Tackle Today (FB)
Facebook is pulling out the stops for a big press event at its headquarters in Menlo Park, Calif., going as far as chartering a bus to take about two dozen reporters back and forth from San Francisco....
View ArticleClik here to view.
How Intel Plans To Kill The Cable Industry With Its New 'IPTV'
"Hashtag" may have just been crowned 2012's word of the year, but it seems 2013 could be the year of "cord cutting." Cord cutting is a growing trend threatening the cable industry's standard bundle...
View ArticleClik here to view.
Facebook Unveils Graph Search, A People-Powered Search Engine (FB)
We're at Facebook headquarters in Menlo Park, Calif., where the company has invited us to "see what we're building," according to the invitation we got last week.What it's building: Graph Search, a...
View ArticleClik here to view.
Facebook Announces New Graph Search (FB)
Facebook CEO Mark Zuckerberg announced a new beta service called Graph Search.This will allow users to navigate the Internet through the data Facebook owns. For example, users will be able to search...
View ArticleClik here to view.
How Facebook Thinks Its New Graph Search Will Help Advertisers (FB)
Facebook expects its new "Graph Search" product — which allows users to search their friends' information for common interests and recommendations — to bolster its Pages offering for businesses.Pages...
View ArticleClik here to view.
PR Legend Dan Edelman Dies
Dan Edelman — the man who built a small PR firm, eponymously-named Edelman, in 1952 that grew to the 4,500 employee, 65 city behemoth it is today — died of heart failure this morning. He was 92 years...
View ArticleClik here to view.
BII REPORT: How To Solve Mobile Advertising's 'Monetization Problem'
Despite its potential, legitimate questions surround the widespread assumption that mobile ad spend will skyrocket to meet engagement.Mobile faces a big gap in advertising dollars vs. consumer "eyeball...
View ArticleClik here to view.
This Agency Has Its Female Employees Dress Up In Schoolgirl Costumes
Arcana Academy, a small L.A.-based ad agency, has an interesting employee dress code: Its female employees are often photographed wearing schoolgirl outfits.While we first noticed the costume choices...
View Article