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How To Turn Your Social Media Profile And Wardrobe Into Profitable Ad Space
If you’d come to me a few years ago and asked how you could make more money, I would have said you have two choices: Find a better-paying job or take on a second one.Now, I know better.There are plenty...
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Michael Bay Called The Doritos 'Crash The Super Bowl' Finalists And No One...
If Michael Bay called your cell phone, would you believe it was him or hang up the phone?By now, everyone who watches Super Bowl ads knows about Doritos' crazy-successful "Crash the Super Bowl"...
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SUPER BOWL ADS FOR QUANTS: The Big Game In Charts And Data
About 108.4 million people watched the Baltimore Ravens defeat the San Francisco 49ers 34-31 in the 2013 Super Bowl at the Superdome in New Orleans last night.Ads cost up to $4 million per 30-second...
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McDonald's Is Testing Overlapping Breakfast And Burgers
McDonald's has an ambitious test in place in Rockford, Illinois.It's testing "McDonald's After Midnight," a new menu offered between midnight at 4 AM that provides a combination of breakfast items and...
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Twitter Makes Big Acquisition, Buys Social TV Analytics Company Bluefin Labs
Twitter has acquired Bluefin Labs, a social TV analytics company that was founded in 2008, sources say.Although we don't know the exact acquisition price, we were told this is Twitter's biggest...
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6 Things The Smartest Brands Do To Win People Over
Recently, the Internet was equally delighted and horrified by two very distinct marketing campaigns, one by a prominent technology company Qualcomm and the second by the US Government in response to a...
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BURBERRY CEO: Anything Our Customers See Anywhere In The World Goes Through...
Burberry CEO Angela Ahrendts took the helm of the fashion brand in 2006, and back then, the company had lost its focus.Now, the brand has come back strong, but it was quite a trip. Burberry was about...
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Applebee's Explains Its Strategy For Dealing With The Non-Tipping Pastor...
Applebee's had its brand go through the wringer over the past few days after a controversy erupted about a receipt that went viral.A waitress lost her job after she posted a picture of a receipt from a...
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Burger King Has A Weird Cult Following In France
Burger King is as mainstream as a fast food chain can get in the United States, but over in France, it has a cult following.“They have the name recognition, that weird cult following in France,”...
View ArticleAD OF THE DAY: Model Nina Agdal Seductively Eats A Hardee's Fish Sandwich
There's not much mystery to the Hardee's/Carl's Jr. oeuvre: Hot girl eats a burger in the most suggestive manner possible. The company has done the same thing with Kate Upton and Paris Hilton.It's...
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50% Of Super Bowl Ads Worked Twitter Into Their Commercials [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to Marketing Land, 26 of the 52 national Super Bowl ads mentioned Twitter in their spots. Considering that the Super Bowl generated 24...
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Study Finds Google Search Ads Are Racially Biased
Ads pegged to Google search results can be racially biased because of how certain names are associated with blacks or whites, according to a new study.Harvard University professor Latanya Sweeney found...
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What Actual Farmers Thought Of Chrysler's 'So God Made A Farmer' Super Bowl Ad
DES MOINES, Iowa -- Beyonce didn't sing about the soil and Bar Refaeli kissed a tech geek rather than a farmer in her commercial, but it was Iowa agriculture that felt a warm afterglow the Monday after...
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Boston Market Worker Gets Fired After Ranting About How Much He Hates...
A Boston Market employee got fired on national television after going on a rant about how much he hates customers to a co-worker who was actually an undercover exec.Boston Market chief brand officer...
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How Well Do You Know Your Super Bowl Ads?
This Sunday, advertisers tried to pull out all the stops for their $4 million 30-second Super Bowl commercial slots. That often meant shelling out even more money to secure a huge celebrity to star in...
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Costco Kicks Out Coke And Replaces It With Pepsi In Food Courts
Coca-Cola is out and Pepsi is in at Costco.Costco has confirmed that all of its foodservice locations will be switching from Coke to Pepsi products, Jeffrey Klineman at BevNET reported.It will start...
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Cringeworthy Make-Out Ad Leads To Go Daddy's Best Sales Day Ever
Go Daddy's "Perfect Match" Super Bowl spot, in which viewers watched Bar Refaeli make out with a tech nerd at an uncomfortably close angle, might have come in last place in USA Today's Ad Meter, but...
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51 Companies That Are Changing The Way We Shop
With the advent of e-commerce, retail is changing more than nearly any other industry. In this evolving environment, a few trailblazers have set themselves apart, and are revolutionizing the way we...
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8 Stars Who Got Their Big Breaks In Super Bowl Ads
Playing to an audience of 108 million-plus viewers, a Super Bowl commercial serves as an unknown actor's ideal launching pad.Actress, model, and former Miss USA Ali Landry can thank Doritos for helping...
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Yum CEO: There's Not Much We Can Do To 'Turn The Tide' In China Right Now (YUM)
(Reuters) - KFC parent Yum Brands Inc on Tuesday said time, not ad spending, is the cure for a steep sales decline at its restaurants in China that was sparked by a food safety scare late last year.The...
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