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The Dirty Little Secret About Location-Targeted Mobile Ads
Tom MacIsaac is the CEO of Verve, a leader in location-based mobile advertising.As Sir Martin Sorrell said, location targeting in mobile is the holy grail of marketing. Reaching consumers when they are...
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Denny's Slaps MTV For Faking Its Own Twitter Hack
Game, set, match: Denny's.Earlier, under the backdrop of the hackings at Jeep and Burger King, MTV pulled a marketing stunt by pretending that its Twitter account was hacked. It also took over another...
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Virginia Pizza Store Gives Discount To Gun-Toting Customers
When Virginia Beach pizza owner Jay Laze heard about a Utah frozen yogurt shop that gave discounts to gun carrying customers in celebration of the Second Amendment, he didn't think that it seemed...
View ArticleAD OF THE DAY: This Church Will Cure You Of Being A Hipster
Our ad of the day is a commercial created by Ohio's Crossroads Church that promotes "Unpretentiousil," a drug that cures "HIPSTER," defined as Hyper Involuntary Panic Stress Tension Elevation Response...
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Somebody Bought The Domain Name For Guy Fieri's Restaurant And Put Up A...
The folks at Guy Fieri's American Kitchen & Bar — you know, the Times Square restaurant that was eviscerated by The New York Times— apparently forgot to buy up domain names related to the brand...
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The UK's National Beef Association Blamed The Horse Meat Crisis On 'Bullying...
Traces of horse meat have been found in Tesco, Asda, and Aldi products that were labeled as beef, prompting customers to question whether they can trust the quality of own-label supermarket foods.The...
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Report Says Twitter Might Announce Its Advertising API Today [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Sources told Mashable that today might be the day that Twitter announces its advertising API, which would give advertisers the opportunity to...
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Donald Trump Threatens To Sue 'Loser' Trying To Ban Him From Macy's For Millions
Donald Trump is threatening an online internet campaigner with a $25m lawsuit over a campaign to encourage Macy's to drop Trump's products from its shelves and his face from its advertising.Angelo...
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Robert Griffin III Backtracks On Adidas Ad Promising He'll Be Back By Week 1
Robert Griffin III's new Adidas ad makes a lot of big promises that the Redskins quarterback has had to backtrack on.The spot, called "Blow Up," ends with big letters announcing "All in for week 1,"...
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Sina Q4 Sales Beat Street Despite Ad Market Concerns
Feb 19 (Reuters) - Sina Corp posted better-than-expected fourth-quarter revenue and profit amid concerns about the slowing growth of Chinese online advertising.Shares in the company, which runs China's...
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Twitter Launched Its Highly Anticipated Advertising API
Twitter just launched its highly anticipated advertising API, which gives advertisers the opportunity to create more sophisticated campaigns on the social network like they have on Facebook.Twitter...
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Yahoo's New Mobile Site Has Blurry Ads (YHOO)
Marissa Mayer went on the Today Show this morning to introduce Yahoo's redesigned homepage and mobile sites.The problem? Well, other than the fact that Yahoo has a partnership with Good Morning America...
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Business Insider Is Hiring An Account Executive For Our Paid Research Service
Business Insider is looking for an entrepreneurial Account Executive who is ready and eager to join our growing Business Insider Intelligence team. The key responsibility of this sales position is to...
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DISASTER TIMELINE: How Carnival Went From 'Fun Ship' To 'Poop Cruise'
Over its 41 years, Carnival Cruise Line has had a checkered past. In its heyday, Carnival was the cruise brand known for innovation, but more recently it has become known as the brand with PR disasters...
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Nothing Can Stop The Implosion Of Office Supply Chain Stores
Office Depot and OfficeMax have announced a merger, teaming up to fight industry big boy Staples and competition from general merchandise juggernauts Walmart and Amazon.The move will buy time, but it...
View ArticleSony Made A Cool New Augmented Reality Campaign
The latest advertising craze is augmented reality (AR) campaigns, so we're always on the lookout for a cool new use of the medium.Sony and Naked Communications had a creative approach to sell...
View ArticleAD OF THE DAY: Microsoft Turns A Deliveryman Into A Stuntman For Outlook
On Tuesday, Microsoft officially ended its 17-year-old email service, Hotmail, and replaced it with Outlook. The move had been in the works for a while and the number of Outlook users has grown to more...
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Comcast Banned Gun Ads [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Comcast decided to adopt NBC Universal's advertising guidelines and has announced that it will no longer run gun ads. But according to an NBC...
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Pakistani Fashion Brands Are Dropping Female Models From Billboards
Female models in glitzy advertising campaigns are being shunned by fashion houses in Pakistan as they launch this year's collections, to avoid the anger of Islamic hardliners.Last year dozens of...
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Nike Suspended Its Endorsement Contract With Oscar Pistorius
The sportswear company announced the decision through its agency in South Africa.“Nike has suspended its contract with Oscar Pistorius,” Nike SAcommunications manager Seruscka Naidoo said in a...
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