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Google Is Making Moves To Seriously Disrupt Groupon (GRPN, GOOG)
Groupon's stock has been crawling back from the abyss, with the company now worth about $3.8 billion.That's still less than the $6 billion Google offered for the daily-deals site shortly before Groupon...
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Green Day Is Buying Ad Space On Japanese Girls' Tattooed Thighs
Green Day is trying to regain a stronghold in cultural relevance with an ... unconventional ... marketing campaign: tattooing its new album cover on a Japanese fangirls' thighs. Don't worry, they're...
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Teavana Has A 'Dirty Little Secret' About Its In-Store Samples
There's a "pretty extreme" difference between the tea samples given out at Teavana and the tea customers end up with if they follow the store's directions, Mary Beth Quirk at the Consumerist...
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Sears Went Into A Spectacular Tailspin After It Gave Up On Customer Service...
When my grandfather started working at Sears in 1965, it was America's greatest retailer. "Sears was where everyone shopped and I knew my customers well," my grandfather, Carl Schweinfest, told me....
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The Washington Post Is Losing Ad Sales And Readers
The Washington Post Co. said Friday that circulation and advertising had weakened further at its flagship daily newspaper, as the company reported a quarterly loss linked to a write-down.The company's...
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AD OF THE DAY: There's Now An Edible Print Ad
If you've ever wondered how orange-flavored paper would taste, there's no need to wonder any longer. Fanta has come to the rescue.The soda brand's new print ad starts off by describing its orange...
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What A 30-Second Oscar Spot Costs This Year
The Academy Awards is nicknamed "prom for Hollywood," but it isn't just the biggest night of the year for Hollywood star-watching — it's also one of the biggest live TV events of the year, which means...
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11 Embarrassing Ads Starring Oscar Winners
Before celebrating the 2013 Oscar winners, it's time to remember that even award winning actors can produce some really, really bad work.That's especially true when you look at their commercials.From a...
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There's A Staggering Conspiracy Behind The Rise Of Consumer Culture
Americans weren't always addicted to buying things.Long before U.S. consumers racked up $11.3 trillion in aggregate debt, people used to save money for things they actually needed.But in the age of...
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Business Insider Is Hiring A Conference Editor For Our Events Team
We're hiring a Conference Editor to join the growing Business Insider events team.Business Insider events are designed like the web site: fast-paced and to-the-point. Informed editors moderate the...
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The Best Commercial Spokescharacters Of All Time
There are Academy Awards for the best actors in movies, but where's the recognition for best brand spokescharacters?E-Poll Market Research says that while Americans can't stand Progressive's headband...
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This Dunder Mifflin Ad Was Banned In Scranton For The Oscars
Staples-owned Quills.com has been making Dunder Mifflin paper (inspired by the workplace on NBC's "The Office") since 2011, and it wanted to run an ad for the brand during the Oscars in Scranton, PA....
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Business Insider Is Hiring An Account Executive For Our Paid Research Service
Business Insider is looking for an entrepreneurial Account Executive who is ready and eager to join our growing Business Insider Intelligence team. The key responsibility of this sales position is to...
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NASCAR's Ugly History Of Not Talking About Crashes — Including Dale...
Don't be surprised at NASCAR's aggressive policing of the video of a crash at Daytona that injured more than 20 spectators. NASCAR pulled its own video of the crash, and YouTube pulled a fan video,...
View ArticleHere's Jennifer Aniston's Aveeno Oscars Ad
Jennifer Aniston has made good on her new endorsement contract from Aveeno, announced in January. The new campaign debuted in the ad break at the beginning of ABC's Oscars coverage.Please follow...
View ArticleSamsung Used The Oscars To Launch 'Unicorn Apocalypse' Ads — Starring Tim Burton
Samsung began airing yet another series of humorous ads for its its Galaxy S II mobile devices during the Oscars on Sunday. This campaign, featuring six spots about a video game called "Unicorn...
View ArticleDiet Coke Oscar Ad Takes Credit For The Entire Movie Business
The new Diet Coke commercial, made for tonight's Oscars broadcast, suggests that the low-cal soda is the real fuel behind almost every aspect of the movie industry.Please follow Advertising on Twitter...
View ArticleJC Penney's Big Oscar Message: 'Dear America, You Deserve To Look Better' (JCP)
J.C. Penney launched six new ads in the Oscars broadcast, according to Ad Age, and the first began with the message, "Dear America, you deserve to look better." The ad featured all-American vignettes...
View ArticleApple Unleashed This New iPad Commercial During The Oscars (AAPL)
Apple sat out the Super Bowl— advertising's premier showcase, especially for men — but made a tactical buy in the Oscars last night, which over-indexes with women. The agency is TBWA Media Arts...
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The New York Times' Live Video Of The Oscars Was A HUGE Embarrassment (NYT)
The New York Times decided to provide its web readers with live video coverage of the Oscars ... except they didn't have any footage of the actual ceremony or its participants.Instead, the coverage...
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