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Victoria's Secret Has Hired A New Angel
Karlie Kloss has officially joined the ranks of Victoria's Secret Angels like Miranda Kerr and Adriana Lima. While Kloss, 20, was one of about 40 models who walked the runway in Victoria's Secret's...
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Ad Agency Denies It Fired Staff Who Failed Test That Asked 'What Is Your...
Ad agency CP+B gave this "aptitude test" to its art directors to get to know them better, and to test their creative problem-solving skills.AgencySpy obtained copies of the document, and initially...
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5 Of Piers Morgan's Ex-Colleagues At The Mirror Have Now Been Arrested In...
Five employees who worked at The Trinity Mirror newspaper group have now been arrested in connection with the celebrity phone-hacking scandal, Bloomberg reports.CNN host Piers Morgan is a former editor...
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EBay Slams Google Ads As A Waste Of Money (GOOG, EBAY)
Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed.The study by auction website eBay claimed that most of the...
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McDonald's Has Unveiled Its Next Big Breakfast Sandwich
The Egg White Delight is coming to McDonald's restaurants.It's a yolk-free take on the Egg McMuffin, one of McDonald's core items.The sandwich contains a slice of white cheddar cheese and Canadian...
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How To Score $800 Million In Fresh Capital For Your Startup Without Going...
About a year ago, Dave Goldberg, CEO of SurveyMonkey (and husband of Facebook COO Sheryl Sandberg), decided that he wanted to raise some capital for his 13-year-old business ... without going public....
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Justin Bieber Just Invented An Amazing New Use For Instagram
At 11.15 a.m. this morning, Justin Bieber discovered an amazing new use for Instagram:The long-form social media rant.The tactic takes advantage of Twitter's famous limit on tweet-length.For years,...
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FACEBOOK: Please Don't Start Using Twitter's Annoying Hashtags
Facebook is considering adopting hashtags, those keywords preceded by a hash or pound (#) mark that are sometimes used on Twitter, The Wall Street Journal reports.Let's just say this: That's a horrible...
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Chevrolet Fires Goodby; Awards Entire Ad Business To McCann
As expected, General Motors has fired Goodby, Silverstein & Partners from its Chevrolet ad account, and given the entire business to McCann, the agency tells us.The win is a huge victory for new...
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This Is Joe Fresh, The Brand That May Be JCPenney's Final Lifeline (JCP)
JCPenney's new partnership with affordable Canadian brand Joe Fresh has been hailed as a potential lifeline for the struggling retailer. But others aren't so sure.The new Joe Fresh line will put...
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Here's Proof That People Still Care About Their Small Town Stores
A campaign has raised more than $50,000 for a small-town toy store that has gone out of business. More than 4,000 people have joined a Facebook group to save Once Upon A Toy in Edwardsville, Illinois....
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Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies — It Used To Have...
Advertisers are furious at Mozilla's sudden decision to make future versions of its popular Firefox browser block tracking cookies automatically.So they've pointed out that less than a year ago the...
View ArticleSee Video of Samung's Galaxy S4 Launch Here
Samsung put on a huge show at Radio City Music Hall in New York to launch its Galaxy S4 phone.Here's a video of the entire thing. Fast-forward to the 40-minute mark to view the beginning of the show....
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JCPenney's Last, Best Hope Is Close To Launch (JCP)
JCPenney is on the brink, and now, all eyes are on the struggling retailer's gigantic launch of a new shop.Canadian fashion brand Joe Fresh will be entering a whopping 681 JCPenney stores...
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This Company Has Tracked 50 Million People Using In-Store Wifi [THE BRIEF]
Sen. Al Franken wants Euclid to stop tracking shoppers in stores using wifi, Adweek says. Franken says shoppers in stores and malls do not expect to have their phones monitored, and shoppers are only...
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The Boston Phoenix Will Close After Advertisers Walked Away
BOSTON (AP) — The Boston Phoenix, one of New England's oldest alternative weeklies, is shutting down after 47 years because of a long-term decline in advertising revenue.Executive Editor Peter Kadzis...
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Shark Dies In Backyard Pool During Kmart Commercial Shoot
A 5-foot-long white-tipped shark died after it was placed into an above-ground backyard pool in Van Nuys, California, during a commercial shoot for Kmart, the LA Times reported.White-tip sharks are on...
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Hearst Should Be Wary Of Capitulating To Stripper's Blackmail Scheme
We don't yet know the full details of why Hearst Corp. asked Scott Sassa, its president of entertainment and syndication, to resign.The New York Post reported this morning that Sassa had browsed...
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There's No Such Thing As A 'Digital Marketing Strategy' Anymore
This article is sponsored by [x+1].Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might...
View ArticleHere's Samsung's First Ad For The Galaxy S4
Here's Samsung's first promotional video for its new Galaxy S4 phone. It's just under four and a half minutes long, and follows the usual new-product-intro consumer video rules: The new phone is the...
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