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Pepsi Is About To Get Yet Another Big Redesign Effort (PEP)
Pepsi, which got a new logo and a new set of package designs back in 2008, is about to get yet another redesign, according to Ad Age.While the core logo won't change, the company will become more...
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A College Dropout Turned Her eBay Page Into The Fastest-Growing Retailer
Sophia Amoruso started selling vintage clothing on her eBay page in 2006. Seven years later, the 28-year-old runs Nasty Gal, an e-commerce site with $100 million in annual sales. "'People say: 'Nasty...
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How The AARP Accidentally Bought Promoted Tweets For #ObamaIsNotSatan
The AARP found itself accidentally buying promoted tweets against an unexpected hashtag that made it big last week: #ObamaIsNotSatan.It all started when Glenn Beck noted that The History Channel's...
View ArticleNew 'Mad Men' Teaser Reveals What To Remember From Last Season
The two-hour "Mad Men" season six premiere is less than two weeks away, and AMC just released a 30-second teaser to whet our appetites.The only problem: It has absolutely no new material. Just some...
View ArticleHere Are Spotify's First-Ever TV Commercials
Music streaming site Spotify is releasing its first-ever ad campaign tonight, appropriately, during "The Voice" on NBC.Droga5 New York made the minute-long spot which shows a guy crowdsurfing at a...
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Yoko Ono Tweets Photo Of John Lennon's Bloody Glasses In Moving Gun Control PSA
To celebrate what would be her and John Lennon's 44th wedding anniversary last week, Yoko Ono tweeted out a photo of the murdered singer's bloodied glasses to promote gun control laws.The text reads:...
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15 Unapproved Ads That Got Top Brands In Trouble
Last week, Ford experienced an unexpected PR disaster when creatives at JWT India — the Ford Figo's agency of record — released an unauthorized ad on the internet that shows Silvio Berlusconi tying up...
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STARBUCKS EXEC: 'We Know Who You Are, We Know How You're Different From...
Starbucks is watching you, coffee drinkers.Joe LaCugna, director of analytics and business intelligence at Starbucks, spoke at the Big Data Retail Forum in Chicago last week and explained how the...
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Nominate The Best Mobile Advertising Campaign So Far In 2013
We want to know: What is the best mobile advertising campaign that you've seen so far in 2013? Business Insider is prepping for our upcoming Mobile Advertising Conference, scheduled for June 13, 2013,...
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E-Cigarettes Have A Coolness Problem (MO, RAI, LO)
Less regulated and possibly healthier than traditional cigarettes, e-cigarettes could be a huge growth market for big tobacco. Already e-cigarette use in the US doubled from 2010 to 2011, according to...
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There Is A 'Despicable Me 2' Blimp Touring The Country
"Despicable Me 2" isn't coming out until July, but Universal is already pushing the sequel to its 2010 hit. After releasing the first plot-revealing full-length trailer for the film last week, the...
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This Is Twitter's Plan To Get A Piece Of The $70 Billion Spent On TV Advertising
This year, I didn't plan on watching the Oscars.But then I opened up Twitter on a Sunday night and saw people tweeting about the red carpet.I changed the channel to get in on the fun.Twitter, the...
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Father Writes Letter To Victoria's Secret Explaining Why He Doesn't Want His...
The news that Victoria's Secret is amping up its marketing toward tweens has been polarizing.Some parents, like this mother who went on Good Morning America, failed to see what all the hoopla was...
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Store Charges Customers $5 'Just Looking' Fee To Combat Showrooming
There's a store in Australia that really hates it when its customers walk around the store without buying anything.Redditor BarrettFox posted a pic of a sign informing shoppers of a new fee at a...
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AD OF THE DAY: Newcastle Brown Admits It Uses Photoshop To Make Its Beer Look...
In a witty new set of TV commercials for Newcastle Brown Ale, the brewer admits it retouches beauty shots of its product for its advertising.In a montage meant to display the beer's hand-crafted...
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Sandusky Cost Penn State $46 Million, But Big Sponsors Are Returning
General Motors, Cars.com, Sherwin Williams and Nike will all return as sponsors of Penn State now that the Jerry Sandusky child abuse scandal has receded somewhat into the past, Ad Age notes.The...
View ArticleDomino's Is Offering Slower Delivery Service [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Domino's is touting an unexpected new service in its ads — slower delivery service. "Domino's used to be all about speed. Not anymore," the ad...
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Canada Just Launched An Ad Campaign Against Sexting
Children of the Street Society, a British Columbia, Canada, charity that aims to protect kids against sexual abuse, has launched a small ad campaign to educate children about the dangers of sexting.The...
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Gillette Has Paid Kate Upton To Persuade Men To Shave ... Everywhere
Gillette's new campaign for the Fusion ProGlide Styler (a trimmer-razor) features Kate Upton, who wants you to know that she doesn't mind a chest hair on a man, "but definitely not on his back."In...
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Here's Why Nobody In Social Media Marketing Is Making Big Money — Yet
Marin Software's IPO was a huge success, raising $150 million.But it may be time to ask how much more investment money ought to be pouring into social media marketing.Marin is the second company with a...
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