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REPORT: Twitter Ad Revenue To Hit $1 Billion in 2014
Emarketer, the advertising research company has a new estimate of Twitter's revenues: $582.8 million in global sales in 2013 before closing in on $1 billion in 2014.Of that, $308 million will be from...
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Bud Light's Loudly Supporting Gay Marriage — No Matter What The Haters Say
Bud Light thrust itself into the middle of the gay marriage conversation by posting an ad on its Facebook page promoting equality.The pic features a pair of Bud Light cans aligned like an equals sign,...
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Remembering Carly Foulkes: The T-Mobile Girl Who Just Got Dropped From Its...
Even though T-Mobile girl Carly Foulkes is one of the most recognizable brand spokespeople out there right now, giving Progressive's Flo a run for her money, the phone company has decided to remove her...
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CUSTOMER: Lululemon Employee Made Me Bend Over To Prove My Pants Were...
A disgruntled customer says that Lululemon employees made her bend over to prove her pants were see-through. The yoga retailer announced it was recalling 17 percent of its pants last week because many...
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A Feel-Good Story About A Comped Olive Garden Receipt May Be Fake
A picture of an Olive Garden receipt showing a free meal was posted to Reddit with a heartwarming story. "My brother, wife, 3 year-old daughter and I went to Olive Garden after a recent house fire at...
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Spotify Just Revealed Its New Logo
Spotify is making a big marketing push to become a familiar household name across the country.The popular music streaming service released its first national ad campaign, which appropriately aired...
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JCPenney Is Raising Prices So That It Can Mark Them Down (JCP)
JCPenney is raising its prices in order to mark them down again, James Covert at The New York Post reported.CEO Ron Johnson is trying to restore traditional sales at the struggling department store...
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JCPenney Exec Delivers Candid Assessment Of The Company's Turnaround Strategy
JCPenney's big turnaround has been failing, with sales down 32 percent last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square"...
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T-Mobile Girl Was Sexy But Ineffective
As the nation struggles to come to terms with the loss of T-Mobile girl Carly Foulkes— the company has decided to drop the pink-clad model from its new iPhone campaign — we at Business Insider felt it...
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Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to projections by eMarketer, Twitter's global ad revenue is going to hit $950 million by 2014. It's currently at $582.8 million, so...
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Murdoch Tabloid 'The Sun' May Be Making A $30M Mistake By Going Behind A Paywall
The Sun, the flagship London tabloid of Rupert Murdoch's News Corp. newspaper empire, will stop being free on the internet and go behind a paywall, Ad Age reports.It may be making a huge mistake.The...
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INFOGRAPHIC: Florida Gulf Coast And Aaron Craft Top March Madness Social Trends
This post is sponsored by ShareThis.Want thrills? This year's March Madness has given us a true Cinderella story in Florida Gulf Coast, an Aaron Craft buzzer-beater that lifted Ohio State over Iowa...
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Business Insider Is Hiring A Conference Editor For Our Events Team
We're hiring a Conference Editor to join the growing Business Insider events team.Business Insider events are designed like the web site: fast-paced and to-the-point. Informed editors moderate the...
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15 Major Brands That Unabashedly Support Gay Marriage
While the Supreme Court heard arguments regarding the legalization of gay marriage this week, some of the biggest companies in the world risked isolating its conservative consumer base to come out in...
View ArticleTest Drive A Renault, Get A Private Show From Dancing Girls
Experiential ads are taking over.Renault UK allowed two unsuspecting people to test drive its new Clio model with a fake car sales person.When the drivers stopped at an intersection, they were asked to...
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SALARY SURVEY: What Digital Agency Creatives And CEOs Earn Right Now
Every year, the Global Society for Digital Marketing (SoDA), and industry group that represents people who work at online and interactive ad agencies, surveys its members to find out what they earn.The...
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Fast Food Items That Were Created To Crush The Competition
In fast food, the best way to beat the competition is to release very similar menu items. McDonald's recently introduced the Chicken McWrap and called the item the "Subway buster" in an internal memo....
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The Internet Is Trying To Figure Out If This Bacon Mouthwash Is Real Or Fake
Scope put out a website for a brand new product set to debut around April 1: Bacon mouthwash.Mashable notes that"Procter & Gamble, Scope's parent company, claims this is a real product."Scope is...
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The COO Marissa Mayer Hired To Deal With Ad Agencies Will Ignore 'Important...
According to a story from Ad Age's Jason Del Rey, executives at the ad agencies that pay Yahoo billions of dollars each year are not happy with Yahoo's top two executives, CEO Marissa Mayer and COO...
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Jockey And Fruit Of The Loom Are Both Desperate To Get Jon Hamm To Wear Their...
The world got a healthy dose of TMI regarding "Mad Men" star Jon Hamm; namely that he likes going commando, but his "impressive anatomy is so distracting that they politely insisted on underwear.”While...
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