Alcoholic cocktail mixer "pouches" are the coming thing in the booze business, and through August of this year Americans have spent $200 million on the squeezable drink delivery devices.
Brands like Daily's Cocktails, Arbor Mist and Captain Morgan all have pouch mixers — which can be frozen prior to serving — no mixing needed. Sales over-index among the middle aged, African-Americans and females.
Nielsen monitors retail sales and noticed this impressive runup in pouch purchases this year:
The line indicates that in the trailing 12 weeks, Americans spent about $100 million through August on pouches. That's about $200 million for the entire year, Nielsen says.
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