If You're Young And Unemployed, You Can Be An 'Unemployee Of The Year'
United Colors of Benetton has always been known for their politically-conscious ads. In its recent ad, the company — for the first time — will be taking a step toward trying to solve the problem, not...
View ArticleDoes This 'Lolita' Fragrance Ad With 14-Year-Old Elle Fanning Go Too Far?
Fourteen-year-old actress and mini-fashion icon Elle Fanning is the new inspiration for Lolita Lempicka (pseudonym for French designer, Josiane Maryse Pividal) perfume: It's safe for work, but in case...
View ArticleHere's The One Reason Interpublic Takeover Rumors DO Make Sense (IPG, PUBPA)
Earlier this week, Interpublic Group CEO Michael Roth gave the Goldman Sachs Communacopia conference three reasons why there wasn't veracity to the rumor that Publicis was going to by IPG: Capital:...
View ArticleOffer: Sign Up Now For IGNITION And Get A Special Report On Mobile Usage
The mania for the iPhone 5 is the latest evidence of how mobile devices are central to consumers' lives. What's next? Find out the latest market intelligence on mobile hardware, payments, publishing,...
View ArticleThe U.S. Spent $70K In Pakistan To Run This Ad Of Obama Condemning Anti-Islam...
In an effort to quell the riots erupting throughout the Middle East, the U.S. State Department began airing a 30-second ad in Pakistan Thursday in which President Barack Obama and Secretary of State...
View ArticleHere's What Facebook's New 'Want' Button Will Look Like
People are going crazy over the announcement that Facebook, in a continued effort to woo advertisers since the IPO, announced that it's testing a "Want" button. Although someone at Facebook was...
View ArticleInside The Biggest Celebrity Chef Restaurant NYC Has Ever Seen
"Diners, Drive-Ins and Dives" host Guy Fieri has become one of the biggest food show hosts out there, and it's only natural that he keeps trying to expand his brand. He has a new restaurant called...
View ArticleThis Crotchety Spokesman Made Charmin A Household Brand
Have you ever wondered why virtually all the people in TV commercials seem to be over-the-top, deliriously happy, all the time? After junior has thrown his food and drink all over the kitchen, mum...
View ArticleWe Hear DraftFCB Is Looking Externally For A Creative Chief In New York (IPG)
DraftFCB president/CEO Laurence Boschetto is looking outside his agency for a new chief creative officer in the New York office, a source tell us, with the intention that the candidate eventually...
View ArticleMicrosoft's 'Do Not Track' Plan Is In Tatters As Advertisers Vow To Ignore It...
Microsoft's "do not track" (DNT) plan for Internet Explorer 10 -- the browser will launch with ad targeting and tracking turned off by default -- will likely be ignored by the advertisers it is...
View ArticleAlex Bogusky Bashes Coke Even Though His Old Agency Did Its Creative— Today's...
Sure, retired-ish ad legend Alex Bogusky's former agency worked with Coca-Cola — specifically Coke Zero — for years. That hasn't stopped the CP+B founder and healthy living advocate from creating a...
View ArticleIf The Microsoft Era Is Over For Good, It Will Be Because You Hate The...
A series of leaked Windows 8 ads have popped up on TechIT, and they give us a firsthand look at some cool features in Windows 8. Windows 8 is Microsoft's new desktop operating system, coming out this...
View ArticleiPhone Commerce: Find Out How Walmart, Walgreens, and Rue La La Run Social...
Eight cents of every U.S. dollar is spent at Walmart. If Walmart were a country, its GDP would be the 25th largest in the world. How does the retail giant stay nimble in emerging forms of mobile and...
View ArticleHow The $3 Billion Web Video Business Is Supplanting TV Advertising
Who watches TV, on actual TVs, anymore? Sometimes, it feels like no one. In fact, most people do still watch traditional television when they are seeking longer viewing experiences, but that is...
View ArticleHow Microsoft's 'Do Not Track' Plan Will Guarantee That All Users Are Tracked...
Within the space of just 10 months, Microsoft appears to have achieved the exact opposite of what it wanted for Internet Explorer 10, which launches in a default "do not track" (DNT) position intended...
View ArticleMicrosoft's Leaked Ads Are Very Apple-Like (MSFT)
Four commercials (below) for Windows 8, were leaked on an Israeli website yesterday, hours after Steve Ballmer released his 2012 shareholder's letter — and they look very Apple-like. Taking a page out...
View ArticleBII REPORT: The State of Mobile Advertising
For the first time ever last year, smartphone sales passed PC sales. Smartphones are rapidly becoming the most common device connected to the Internet. Now, everyone's attention is turning towards...
View ArticleClaire McCaskill's New Rape Victim Ads Are Totally Devastating For Todd Akin
Missouri's Democratic Senator Claire McCaskill unveiled a devastating new ad campaign Wednesday, featuring sexual assault survivors slamming McCaskill's Republican challenger Todd Akin over his...
View ArticleWhy Fidelity Helped Push A 91-Year-Old Lady Out Of A Plane
Fidelity Investment is touting itself in a new ad campaign for helping push 91-year-old Marian Barnett out of a plane. Consensually, of course. "I've saved two years to sky jump," Barnett said in the...
View ArticleCHART: How America Spent $200 Million On Booze 'Pouches'
Alcoholic cocktail mixer "pouches" are the coming thing in the booze business, and through August of this year Americans have spent $200 million on the squeezable drink delivery devices. Brands like...
View Article