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Matt Cohler: This Is Why Mobile Advertising Is Underrated (FB)
Matt Cohler, an early Facebook executive who's now a venture capitalist at Benchmark Capital, believes we should be bullish, not bearish, about mobile advertising. "I think mobile advertising is going...
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These Are The 10 Worst Ads Exploiting The 9/11 Attacks
September 11 is supposed to be a somber day of remembrance for the victims, the heroes, and the families that were impacted by the tragedy — not an opportunity to sell something. But, a number of...
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This Lone Inventor Claims Facebook, LinkedIn, And Amazon Stole His Patent
A Tennessee company that apparently exists just to file lawsuits claims Facebook, Amazon, and LinkedIn infringed its patents for targeted banner ads. B.E. Technology, founded by Martin David Hoyle of...
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Just Weeks After Being Ousted, Former JCPenney President Michael Francis Has...
Michael Francis, the former JCPenney president and Target CMO, has signed on with a new retailer. He's going to be joining Gap on Sept. 17 to be a marketing creative advisor, reports Natalie Zmuda at...
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LinkedIn CEO Jeff Weiner Will Reveal What's Next At IGNITION
The heated competition between technology platforms to be the ultimate business tool is on. Facebook has defended the efficacy of ads on the network since coming out of post-IPO quiet period. Twitter...
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A Super Detailed Graphic Laying Out All The Biggest Tech Acquirers
Here's the latest chart from investment bankers Luma Partners. This one details the biggest strategic buyers in the digital world. Click on it to see a larger version. Below the chart is a full...
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Facebook Ads Don't Work Only Because Marketers Keep Making These Mistakes (FB)
Facebook is in full-on pitch mode, trying to get its ad revenue growth accelerating again. To that end, it flew ad products boss Gokul Rajaram from California to New York to speak at a conference this...
View ArticleHere's Where The Backstreet Boys Have Been Hiding All These Years
Old Navy and CP+B certainly love to revel in '90s nostalgia. And what better way to follow up its Mr. T campaign and commercial featuring the cast of 90210 than to host a mini-Backstreet Boys reunion...
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You Can Now Buy Obama Menstrual Pads
BuzzFeed drew our attention to a line of reusable, Halloween-themed sanitary napkins that are currently for sale on Etsy. Apart from "Devil Hunks", sexy pirates, and shirtless vampires, designer...
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CHART OF THE DAY: Check Out The Crazy Growth In Samsung's Ad Spending (AAPL)
We've noticed a big increase in Samsung advertising lately, so we reached out to Kantar Media for some data on how its media spend compares to Apple. The numbers we got back were stunning. For the...
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FORRESTER: Retailers Are Investing In The Wrong Form Of Customer Service
Consumers would rather get customer service in-person or over the phone than online, according to a report by Forrester Research. More than half of brick-and-mortar consumers with customer service...
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Why Volvo Picked eBay To Launch A Campaign For Its Brand New Big Rig
On Wednesday, the innovative Swedish digital shop Forsman & Bodenfors announced the launch of a breakthrough new product site for the Volvo FH big rig on an unexpected social media site. It's not...
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Facebook Just Snubbed 2 Of Its Best-Known Marketing Partners (FB)
Facebook released a list of its strategic preferred marketing developers — specially approved agencies that can help clients sell themselves on the social network, basically — but there were two...
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8 Retailers With Really Smart Homepages
Retail websites have one big glaring goal: get people to buy things. How are they supposed to do that? There are four essential elements of a homepage that every retail website has to do well,...
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The Winning And Losing Brands In Fashion Right Now
Zara: going up At the top of the game when it comes to fast fashion, Inditex – the group that owns Zara – is just as swift with its thinking. Its expansion into international markets is serious, with...
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Interpublic's Michael Roth Gives 3 Reasons To Discredit Merger Rumors —...
Interpublic Group CEO Michael Roth, who isn't known for issuing public statements, gave three reasons why the holding company isn't in the market for a merger at the Goldman Sachs Communacopia...
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Why Deutsch's Val DiFebo Said 'I Don't Think of Myself As A Woman'
Deutsch NY CEO Val DiFebo wants to set the record straight: She does, in fact, think of herself as a woman. The truncated quote that has haunted DiFebo — it comes up in Google searches — was...
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Appeals Court OKs Facebook Settlement That Gives Consumers Zero Cash
Sept 20 (Reuters) - A U.S. appeals court refused to disturb Facebook Inc.'s $9.5 million class action settlement over allegations that the social networking company's defunct "Beacon" service violated...
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JOB OF THE WEEK: Executive Creative Director at Ancestry.com
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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Who Are The Most Powerful Women In Advertising?
It's that time again. Last month, we asked the advertising world to help us identify the 30 most creative people in advertising under 30, introducing the future generation of ad moguls. Business...
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