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Five Months Later, GM Still Isn't Buying Facebook Ads (FB, GM)
General Motors dealt a heavy blow to Facebook when it announced it would be pulling the $10 million a year it had been spending on ads with the social network days before Facebook's IPO. In July, the...
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Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago
Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls...
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Starbucks Is Threatening To Take A Doggie Daycare To Court If It Doesn't...
Andrea McCarthy-Grzybek opened a dog daycare in Illinois earlier this year. Then, she got a letter from Starbucks telling her to change her daycare's name and logo — or else, reports Stephanie...
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9 Of The Craziest PR Stunts Ever Pulled Off By Automakers
Car makers are always trying to find a new way of promoting their brand and new cars. And with such a wide scope for reaching millions of people around the world, the internet has become one of the...
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See How 7 Brands Are Testing Facebook's 'Want' Button (FB)
Earlier this week, Facebook announced that seven different companies will be testing a new feature that allows users to "Like," "Collect," and (more exciting to the masses) "Want" a product. So far,...
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Is Groupon's CEO About To Break One Of His Most Important Promises? (GRPN)
Groupon, once again, is attempting to dance down Madison Avenue with an ad agency, according to Ad Age. A source tells me that the report is somewhat premature, and that Groupon is actually only very...
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This Is Wendy's First New Logo Since 1983
After 29 years, Wendy's logo and mascot is getting a makeover. Gone are the boxy letters and circle-confined Wendy (inspired by founder Dave Thomas' daughter at age eight) in favor of a freer look...
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Prince Harry's Naked Photo Scandal Led To $23M Publicity Boost For Vegas
The Las Vegas Convention and Visitors Authority should be writing Prince Harry a thank you note. After the royal's naked party antics in August were viewed the world over, the free publicity Sin City...
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Coke's Mobile Ad Chief Uses The S-Word To Describe How Hard Her Job Is (KO)
Kim Siler, Coca-Cola's head of mobile brand strategy and global interactive marketing, told it like it is at a recent conference, when asked why not all of Coke's web sites were optimized so they can...
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Uniqlo Is Using An Important Lesson From Steve Jobs To Take Over The World
Uniqlo is going nuts with a global expansion right now, opening big stores in prime locations at the world's most prominent shopping districts. What's helping drive this? Uniqlo is run as more of a...
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It Seems That Ron Johnson Has Broken His 'No Coupon' Vow At JCPenney (JCP)
JCPenney CEO Ron Johnson vowed to wean customers off of coupons. Well, now it looks like he's going back on that promise. In a recent email to customers, JCPenney presents a "gift" for shoppers who...
View ArticleSTEP BY STEP: How To Disable The New Ad Tracking Technology On Your iPhone
It's no surprise that advertisers can track your every move on your iPhone. But if you have an iPhone 5 or an Apple gadget running iOS 6, you can prevent advertisers from gaining access to your...
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REPORT: Mobile Advertising Revenues Are Rising Like Crazy
Mobile advertising is on fire. According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased 92 percent in the last year, rising from $344 million in Q2...
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HURRY, MARISSA: Yahoo's Search Business Is Imploding, Taking Yahoo's Profits...
Pound the alarm! In September, Yahoo's search business shrank 25 percent from last year's number. That's according to ComScore numbers analyzed by Ben Schachter of Macquarie Securities. Yahoo's share...
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Facebook Finally Decided It Was OK To Make A Lot Of Money Being Yahoo 2.0,...
For years, the only way marketers could target an advertisement on Facebook was using the data Facebook has collected about is users through their profiles: age, location, favorite movies, etc. But...
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This Ad Agency Thinks It Knows How And Why Facebook Changed Its Post...
The aptly named social shop We Are Social is the latest agency to claim that Facebook changed its EdgeRank algorithm. Global managing director Robin Grant joined Team Detroit's Jeff Doak and...
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McDonald's Top Ad Man Explains Why The McRib Keeps Getting Yanked From The...
McDonald's has a problem with Christmas, and the holidays generally. It's not that McD's is against the festive season. Rather, it's that McDonald's can't really compete against the giant turkey and...
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How LinkedIn's Dan Roth Became The Most Powerful Business Journalist On The...
Even though most people don't understand his job description, Dan Roth might just be the most powerful business journalist on the internet. As executive editor at LinkedIn, he's the guy who makes sure...
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JOB OF THE WEEK: Director of Supply Chain Administrationi
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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Under Armour Found An Amazingly Simple Way To Drive Sales
Under Armour has found a way to propel its business — by marketing to women. Women's activewear is a huge expanding market, with traditional retailers from Gap to Nordstrom jumping in to try to get a...
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