Car makers are always trying to find a new way of promoting their brand and new cars.
And with such a wide scope for reaching millions of people around the world, the internet has become one of the carmakers’ favorite haunts.
They can create videos, place them on YouTube, and bask in their efforts while the brand or car is promoted.
Here are some of the most insane publicity stunts ever pulled by car manufacturers.
Chevrolet flipped a Sonic in the air.
Launching a new car for Chevrolet is tough these days. Sure, it’s still a big company in America, but the rest of the world struggles to love the legendary name and its cars. That’s why, when there’s a new car launch, there has to be some serious PR behind it along with a large amount of buzz.
And how do you create buzz? With a publicity stunt for the internet, obviously! Here, Chevy’s little car, the Sonic, was put through its paces 10,000 feet in the air.
MINI Cooper lent its name to winter storm.
MINI decided to cause some publicity by placing the Cooper name on a weather front. Sounds a bit weird, but they thought it would show just how weather-proof the MINI Cooper is.
Unfortunately, the front which MINI chose proved to be one of the most snow-intense and destructive fronts for years.
Better luck next time, MINI.
Mercedes-Benz launched an interactive game.
Everyone loves a competition to win a new car, and that’s exactly what Mercedes-Benz gave consumers the chance to do with their publicity stunt for their newest C-Class Coupe. The competition is over now, but the Escape The Map game had quite an engaging interface that used Google Maps.
See the rest of the story at Business Insider
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