Most people don't know that Reddit has a small but thriving advertising business.
This is, after all, a site that gets more than 100 million unique visitors in a single month. It's a mass medium, which is why advertisers like it, but it also contains so many niche channels that brands can target their audiences almost microscopically on the site — and no one else knows they are there.
Last year, Reddit hired a new sales and strategy chief, Mike Cole, to beef up its sponsor roster. We brought you his first (hilarious) sales pitch deck back in May, and now he's got a new one.
It's awesome. (Download your own copy here.)
Welcome! Doge has you covered.
Is your company endorsed by Bill Murray? No. Of course not.
Reddit has, surprisingly, been ignored by the ad world until very recently.
See the rest of the story at Business Insider