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CRISIS AT NIKE: 4 Athlete Scandals That Are Ruining Its Once-Cool Image
Is Nike becoming uncool?The New York Times asked that once unthinkable question yesterday, and used Tiger Woods as Exhibit A.Nike's underlying business is healthy, of course, and revenues are up...
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This Laid Off Ad Man Wrote The Perfect Exit Email
Writng an exit email to colleagues and friends can be shaky territory — particularly following a layoff.While some would meet the occasion with vitriol, copywriter Richard Tseng wrote an eloquent...
View ArticleRon Johnson's Attempt To Fix JCPenney's Brand Was Completely Backwards
It’s difficult to watch someone whose work you previously admired for revolutionizing both the technology and department store retail industries fail so dramatically.Yet fail is what Ron Johnson did...
View ArticleAD OF THE DAY: New Bathroom Tiles For Anyone Interrogated By This Creepy Bunny
Right Price Tiles wants Norwegians to know that they don't have to help the army test creepy interrogation techniques to afford nice bathroom tiles.This new spot from TRY/Apt Oslo features a man...
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Facebook Charging $1 Million For New, Intrusive Video Ads (FB)
Facebook wants $1 million from advertisers who want to be the first to run video ads in users' news feeds this summer, according to Ad Age.And users won't have a choice over whether they see them: the...
View ArticleTaco Bell's New Ad Is About Kissing With Taco Breath [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Taco Bell has a new ad by Deutsch LA that is about kissing and tacos.Take a look at Lego's history.PubMatic partnered with data management...
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Yes, Your Credit Card Company Is Selling Your Purchase Data To Online...
Depending on how you feel about online shopping, this either old news or a huge betrayal of consumer trust: Mastercard and American Express are selling your data to online advertisers who then use it...
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And Now Twitter Wants To Run Video Ads, Too
Twitter is in talks with NBC and Viacom to bring video content and advertising to the service, Bloomberg reports:Twitter ... is racing to add video content that will get users to spend more time on the...
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Google Employs 'Hundreds' Of Humans To Sniff Out Ad Fraud On The Web (GOOG)
Fraud in online advertising is a huge business, we noted recently.Botnets generate clicks automatically, at the same overall rates as humans, making them difficult to detect. Some publishers claim, and...
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Dove Uses FBI Sketch Artist To Show Women How Negatively They See Themselves,...
Unilever's "real beauty" campaign for Dove is becoming increasingly clever. This time around, the soap brand and its agency, Ogilvy, employed an FBI sketch artist to draw women as they described...
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This Is The Most Impressive Vine Brand Campaign We've Seen Yet
With Vine sitting on top of the U.S. App Store's list of free apps, advertisers are finding ways to master Twitter's six-second video sharing platform.Although a 12-person peanut butter company found a...
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AppNexus CEO Admits Original Web Ad Prices Are Sometimes Not Revealed
Spring has brought with it a season of confession in the online ad world: AppNexus CEO Brian O’Kelley recently told a conference that his company does not always reveal the original price of ad media...
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UK Tabloid Considered Running This Anti-Thatcher Ad After Her Death
The publisher of the Daily Mirror considered running an advertising campaign highlighting how its titles opposed Lady Thatcher's divisive policies in the 1980s, after the former Conservative prime...
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Google: Developers Can't Use Google Glass For Advertising
Google is about to send a batch of Google Glass headsets to developers (and people who won a Twitter contest) with one condition: the Mirror API states that they can't serve ads on the device.The...
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Digital Advertising Has Now Blown Past All Other Media But One...
The IAB Internet advertising report for 2012 is out.Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.The industry totaled...
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Spencer Reiss And Advisory Board Of Digital Gurus Join IGNITION 2013
We're psyched to welcome wide-ranging tech writer and Wired contributing editor Spencer Reiss as Director of IGNITION, Business Insider's annual conference on the Future of Digital Media. Spencer will...
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German Parenting Magazine Uses Photos Of Sexting Teens In New Ad Campaign
German parenting magazine Fritz + Fraenzi launched a new marketing campaign that veers from thought provoking to borderline inappropriate. (Warning: Although there is no nudity, the ad may not be...
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Even A Big Mac Is Too Expensive For American Consumers
McDonald's sees value as the only way to get people in restaurants right now, reports Annie Gasparro at The Wall Street Journal.The Big Mac (at an average price of $3.57) is too expensive for many...
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This Music Video Uses Your Computer Cursor To Create Itself
The coolest music video we've ever seen is also a feat of computer programming.The video crowdsources the cursor path of every viewer who watches it. As it plays, there are instructions for your mouse...
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Mark Zuckerberg Really Did Stand Fully Dressed In A Pool For Facebook's New Ad
Last week, Facebook started unrolling a series of television ads for its new invention: Facebook Home.The campaign revolves around escaping from boring situations, be it sitting by your aunt at a...
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