How To Ace Your Job Interview With LinkedIn's Ad Sales Department
If you want to work for LinkedIn's ad sales department, you'll probably have to go through Danielle Bermond, the company's senior human resources business partner in New York.LinkedIn often has around...
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Mark Zuckerberg Says It's Totally OK To Ignore Dinner Guests While Checking...
Three new ads in Facebook's campaign for its new Facebook Home phone takeover app all have one thing in common: They show people ignoring friends, family, strangers, and colleagues while they check...
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AD OF THE DAY: The Sudden Twist In This Cliched Ad Will Make You Cry At Your...
BBH London's new PSA for first aid education gets its point across, turning a cliched format — the heart-tugging cancer ad —on its head.The video ropes viewers in from the start with the dramatic story...
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Facebook Takes Its First Step Toward Rivaling Google's Search Business
A few months ago, Facebook introduced one of the core pillars of its business: Graph Search. Now it has started testing ways to monetize it.Graph Search will eventually let all Facebook users find...
View Article13 Years Later, News Corp. Finally Creates A '21st Century Fox' Brand (NWS)
Bloomberg reports that when News Corp. spins off its TV and film entertainment division, it will be called 21st Century Fox. Within that, the movie studio unit will retain its current name, 20th...
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Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: Yahoo revealed in its quarterly earnings call that its display advertising fell 11% to $455 million. Mayer said that the decline was in large...
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Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter
Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on...
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What Massacres Would Look Like If Gunmen Used 18th Century Muskets
Gun control advocates may be losing the political battle in the U.S. — they have a lot less money, after all — but they're winning when it comes to ad creativity.This spot for States United to Prevent...
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Side-By-Side FBI Sketches Show Women Think They're Less Attractive Than...
Dove's new "real beauty" campaign, by Ogilvy, employed an FBI sketch artist to help show women that they are more beautiful than they think.Without ever seeing the women in question, forensic artist...
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The Science Behind How Online Retailers Turn You Into A Customer For Life
We often hear that sales is an art; a skill you either have or don’t. While this still holds true, the accessibility of data today has given companies crucial insights to help them better sell and...
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Budweiser Thinks This New Can Will Attract Millennials
Budweiser is releasing a new bow-tie-shaped can to attract young people to its brand. The can, whose shape is apparently inspired by Budweiser's logo, contains 11.3 ounces of beer compared to the...
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Business Insider Gets A Webby Awards Nomination — And You Can Help!
The New York Times calls the Webbys"The Internet's highest honor," so Business Insider is psyched to be nominated for a Webby Award in the "Best Business Blog" category.The Webbys hands out awards each...
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New York Bike Race Pulled This Ad That Looks Eerily Like The Boston Bombings
In the aftermath of the Boston Marathon bombing, Bike New York's 5 Boro Bike Tour pulled ads that depict two explosive flames bursting up in the air at the race's start line.They have been plastered in...
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Why Citibank Eliminated Its Digital Marketing Department
In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of...
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Google Is Offloading Its Most Disliked Advertisers Onto Yahoo (GOOG, YHOO)
A policy change at Google and a new search deal signed by Yahoo! show that the former has offloaded one of its least-liked advertising clients onto the latter.In December, Yahoo signed AVG Technologies...
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WEARABLE COMPUTING: A New Mobile Market Takes Shape
Those betting big on wearable computing believe an assorted new crop of gadgets — mostly worn on the wrist or as eyewear — will transform the way in which we interact with the rest of our devices.But...
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Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
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Advertisers Can Now Read All Your Tweets And Target You Based On Them
Twitter users are used to seeing "Promoted Tweets" and "Promoted Trends" popping up on their dashboards.But they might be surprised in the coming months as those promoted tweets will now show up in...
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American Apparel CEO: This Is How I Would Have Run JCPenney (JCP, APP)
American Apparel CEO Dov Charney was in New York recently and we got a chance to speak to him.We wanted to know what he would do to fix JCPenney.Don't laugh, there are similarities between JCP's...
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We Asked Turn CEO Bill Demas When He Was Going To IPO — Here's What He Said
Isn't it about time Turn, the big web advertising buyer, went public?The signs suggest that may be a possibility:The company claims it is the No.1 "demand-side platform" among real-time bidding web ad...
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