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Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
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No Apologies From New York Times Over Bloody Ad Next To Boston Bombing Coverage
Alongside Monday's coverage of the Boston bombing, The New York Times online home page ran an ad featuring a bloodied man, presumably dead, to promote a new show on the Sundance Channel:The Times' top...
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BII REPORT: How Messaging Apps Are Disrupting The Mobile Ecosystem
Depending on whom you ask, messaging is either the most important mobile phone feature or the second-most — after regular-old phone calls. Messaging, led by SMS texts, has grown to become a huge global...
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Another Agency Holding Company Might Strike A Deal With Twitter [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:WPPmight strike a Twitter deal, too. Rival Publicis did so last week, providing a link for companies like P&G and the social platform. "They...
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'Obama' Says 'God Bless Israel' In New McDonald's Ad (MCD)
McDonald's is advertising a "Big America" burger in Israel and using a President Obama look-a-like to do it.In the TV commercial, U.S. secret service agents round up a bunch of young Israelis in the...
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Desperate Hyundai Is Trying To Make Its Suicide Video Disappear — And Failing
Yesterday we told you about a new ad for the Hyundai ix35 which depicts a man trying and failing to kill himself in his garage (the exhaust pipe of the fuel cell car emits only water vapor).For obvious...
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America Now Routinely Watches 10 Billion Online Video Ads Every Month
Online video advertising appears to have crossed a significant threshold: It's now common and routine for Americans to watch more than 10 billion video ads per month, according to comScore.Reach,...
View ArticleThis Is Probably The Best Advertisement Apple Has Made In A Long Time (AAPL)
Apple has a new ad for the camera on the iPhone. It's very quiet, very simple, and subtly emotional. It's probably the best ad we've seen from Apple in a long, long time. We don't think it's going to...
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Amazon's New Ad Business Taught It That Selling Physical 'Stuff' Is A Thing...
Amazon appears to be learning a big lesson from its nascent, $500 million advertising business: It's a lot easier to make money if you're not selling physical stuff.Reuters examined Amazon's...
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Hyundai Could Have Avoided An Epic PR Crisis For Its Suicide Ad
After releasing an ad that tries to find comedy in a man's failed suicide attempt— the "joke" being that the new car's exhaust emissions are made of water rather than carbon monoxide and, thus, aren't...
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Katie Couric First Wanted To Work In Advertising But No One Would Hire Her
If Katie Couric had gotten her way in 1979, she probably wouldn't be a household name today.While on the hunt for a job during her senior year at the University of Virginia, Couric took a trip down...
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Most Powerful Man In British PR Industry Charged With 11 Indecent Assaults
Max Clifford, a PR advisor to the stars and one of the most important people in British media, has been charged with 11 indecent assaults, according to the blog of the U.K.'s Crown Prosecution...
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Here's The Full Story Of That Despicable Hyundai Suicide Ad Everyone Is...
It was shaping up to be a great, great week for Hyundai. On April 19, the car maker's new ad for the British market, which centers around a man attempting suicide in his new Hyundai, was named Ad of...
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The Chubby Jogger From Nike's Olympics Ad Has Lost A Lot Of Weight
This summer, Americans fell in love with 12-year-old Nathan Sorrell, the chubby jogger who starred in Nike's "Find your greatness" Olympics commercial.The ad was powerful in its simplicity, only...
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The Future Of Advertising Is Facial Recognition
If Rana el Kaliouby has her way, you will never have to channel surf again. Affectiva, the company that el Kaliouby founded with MIT colleague Rosalind Picard, develops technology that reads minute...
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The 13 Most Drastic Big Brand Logo Changes Ever Seen
Most logo changes by big brands are subtle. Some, however, are so drastic that the new marques look like they have been created for completely different companies.Think Coca-Cola — since the 1880s, its...
View ArticleBeyoncé Is Expertly Manipulating Us All
Beyoncé—Earth-Bound Goddess, Queen of All Divas—has in the past year proved herself an expert at manipulating her image and her audience. She has an archivist, for goodness' sakes. And the way she's...
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5 Ways To Give Your Brand A Personality
Humanising a brand is the best way of endearing people to your company. Of course, like all things in life, it’s easier said than done but worth it in the long-run. Building up a personality takes...
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15 Surprising Foreign McDonald's Ads You Won't See In The US (MCD)
A President Obama lookalike starred in one of McDonald's latest ads— and it wasn't for an American audience.The Israeli commercial, in which Obama says "God bless Israel" after forcing a bunch of teens...
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T-Mobile’s ‘No Contract’ Ads Under Fire
Bob Ferguson, Washington state’s attorney general, is calling out Deutsche Telekom‘s (PINK:DTEGY) U.S. wireless carrier T-Mobile for misleading customers over its “un-carrier” plans.T-Mobile is touting...
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