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Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to the Denver Egotist, Old Spice created the world's very first — and maybe last — online scratch 'n sniff banner ad. While you won't...
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Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen
Google has finally fixed one of advertising's worst-kept secrets: That advertisers frequently pay for web ads that have never been seen by consumers.Up to 10% of all ads appear in positions that make...
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Huge Problem With Dove's 'Real Beauty' Sketches: Most People Don't Know It's...
While almost 34 million people have viewed Dove's heartwarming "Real Beauty Sketches" video in just two weeks, marketing analysts are wondering if the campaign will actually sell soap.An impromptu...
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Oakley Is Addressing An Epidemic Within The Women's Activewear Market
Sunglasses company Oakley is tackling what is says is one of the biggest problems in activewear: women wearing their spandex yoga pants to brunch. "Women wear their activewear as leisure wear right...
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Disney Publicist In Trouble For Taking 'Sexist' Photo With Mommy Bloggers
Disney publicist Marshall Weinbaum has come under fire for a "joke" picture he posted on Facebook that shows a group of four female bloggers on their knees, clutching his thighs.He is smiling awkwardly...
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This Is What Saudi Arabia's First PSA For Violence Against Women Looks Like
Saudi Arabia is getting its first ever PSA about domestic violence.While women still aren't allowed to drive in the country and must be under male guardianship, the powerful ad, made by the King Khalid...
View ArticleMicrosoft's Hilarious New Nokia Ad Slams iPhone And Samsung Fanboys
With the help of ad agency 72andSunny, Samsung made Apple-bashing cool.Now Microsoft is getting in on the action by slamming both iPhone and Samsung in its new ad for the Nokia Lumia 920 Windows...
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YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports.Ads on YouTube, those...
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Leaked Pitch Deck Reveals Exactly How Foursquare Plans To Make Money
Foursquare's Dennis Crowley told the audience at TechCrunch Disrupt this morning that his company does, in fact, know how to make money. He said March was Foursquare's highest revenue-generating month...
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Marissa Mayer Explains Yahoo's New Approach To Advertising (YHOO)
Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue.Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad.This is all part of the big redesign...
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Facebook Says These Are The 20 Best Brands On The Social Network
When it comes to social media strategy, brands like Oreo can create 100 brilliant Facebook posts 100 days in a row (to celebrate its 100th birthday, of course), while other advertisers completely...
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After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:BBDOlost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age reports: "A person familiar with the matter...
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If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of...
If advertisers hate agency trading desks so much — with their alleged non-transparent pricing, and their alleged self-dealing arbitrage practices — then why are they increasing the ad budgets they give...
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Beer Company Slammed On Facebook For 'Homophobic' Billboard
A new billboard from New Zealand's Tui beer has sparked outrage on the company's Facebook page for being "disgusting,""homophobic,""creepy," and an overall "disgrace."Tui marketing manager William...
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Twitter Ads Are Now Available To Everyone In The U.S.
Twitter is opening up its ad platform to everyone in the U.S., Kevin Weil, senior director of product for revenue at Twitter, announced at TechCrunch Disrupt today.Twitter ads were previously...
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H&M Subtly Used A Plus-Sized Model For Its Swimsuit Collection
H&M decided to use plus-sized model Jennie Runk to be the face and body of its new beachwear collection.Click here for more photos>But what makes H&M's decision so laudable is how casually...
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Budweiser Is Still Trying To Prove Beer Isn't Watered Down In New Ads
Budweiser's new ads, which focus on the people who physically brew the Bud and the integrity with which it's made, looks like a continued effort to fight the perception that its beers are watered...
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Advertisers Are Making A Last Ditch Attempt To Kill 'Do Not Track'
The Digital Advertising Alliance (DAA) is making a formal plea this week that Do Not Track (DNT), the setting that keeps advertisers from seeing your browser history, be kept "off" by default.The DAA...
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Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
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Who Are The Most Creative People In Social Media Marketing?
We're currently compiling our annual ranking of the most creative people in social media marketing.And we want your help.Creativity in social media marketing is completely different than traditional...
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