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Facebook Ad Boss: Clicks And Engagement Are Not As Important As Exposure (FB,...
Facebook Ad Products Director Gokul Rajaram spoke on a panel today at TechCrunch Disrupt about the state of digital advertising.He was joined by Twitter Senior Director of Product Revenue Kevin Weil...
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AOL's Plan To Steal TV Ad Dollars Is Totally Working
AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.We suggested last year that AOL's long-term vision for...
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Budweiser's 'Buddy Cup' Will Get You Facebook Friends While You're Drunk
Budweiser has developed the ultimate social media drinking receptacle — cups that link drinkers on Facebook when they "chin-chin" them together.Launched in Brazil by Agencia Africa and the design...
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AD OF THE DAY: Female Racing Driver Terrifies Men Who Think They're On A Date
A new spot for Renault's Clio RS takes speed dating literally.In the ad, men and women sit down at speed dating tables and introduce themselves. But one man's date never shows.Instead, he is ushered to...
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Facebook Bans Ad That Criticizes Facebook By Using CEO Zuckerberg's Face (FB)
Facebook has declined to run an ad that criticizes Facebook's new political lobbying group, FWD.us, because it uses CEO Mark Zuckerberg's face.The Washington Post notes:In a statement, Facebook said it...
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BII REPORT: Inside The Massive Mobile Advertising Ecosystem
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.Mobile...
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DEATH OF THE COOKIE: How The Web's All-Seeing Tracking Device Could Meet Its End
Cookies — the small pieces of code that websites drop onto your internet browser in order to track your activity, usually for advertisers — have gotten a bad rap recently.Apple, Microsoft and Mozilla...
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Bad Weather Might Be Ruining Beer Sales [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Ad Age is wondering if bad spring weather is ruining big beer sales. Anheuser-Busch InBev reporter a 4.1% drop in U.S. sales for Q1. MillerCoors...
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Study: Adtech Fraud Costs Advertisers $7 Million Per Month
More than 1,200 websites are defrauding advertisers of $6.8 million per month, according to a new study.The sites use copyright-infringing material, the authors of the study tell us, and, "The ad...
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Having The Guts To Challenge 'Accepted Wisdom' Could Save — Or Make — You...
You don’t have to have been in the business world for long to come across accepted wisdom in its many forms.It often takes the form of blanket statements that begin with “No one” or “Everyone,” as in...
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JCPenney's Latest Ad Throws Out The One Thing Ron Johnson Successfully Changed
Ron Johnson's 16-month tenure as CEO of JCPenney is among the worst in retail history. Sales declined 32 percent, customers left in droves, and the company burned through most of its cash. While...
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JetBlue Is Getting Shamed For Jumping On Jason Collins' Bandwagon
JetBlue is getting lambasted today for this Jason Collins-related tweet:Critics are saying that JetBlue is using a milestone for the gay rights movement as a marketing opportunity.JetBlue has supported...
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Mountain Dew Doesn't Want You To See This 'Racist' Ad That Glorifies Violence...
Mountain Dew pulled its latest ad, made by rapper Tyler, The Creator, after it got slammed by critics for promoting racial stereotypes and normalizing, if not glorifying, violence against women.The...
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Facebook's Q1 Investor Slides: What Zuckerberg Is Telling Wall Street Right...
Here's Facebook's Q1 2013 investor presentation slideshow.It was a mixed quarter for Facebook, as the company beat revenue expectations and slightly missed on profits.We've NOT included the boring...
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Tyler, The Creator Is Defensive About The 'Racist,' Sexist Mountain Dew Ad He...
Earlier today we reported that Mountain Dew pulled its new ad that rapper Tyler, The Creator made after it was widely criticized for both racism and glorifying violence against women.The ad stars...
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This Chart Shows Just How Effective Facebook's Mobile App Install Ads Are
Last month, Facebook beefed up its mobile app install ads.While early data showed high performance numbers, much to marketers' delight, we now have hard numbers on how it performed from December 2012...
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GM Pulls 'Racist' Chevy Ad That Calls China 'The Land Of Fu Manchu'
In the last seven days, Hyundai has pulled an ad that shows a man's failed suicide attempt due to the car's 100% water emissions, Mountain Dew yanked its video that perpetuates "racist" stereotypes and...
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An Astonishing Ad For The Charity That Helps Disabled People Have Sex
Come4.org is a non-profit site that sells user-made porn — you read that correctly — to fund ethical causes.The website's new ad, from agency Being Paris, features its first charitable venture: funding...
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This Epic 3-D Diagram Explains How Online Ad Fraud Actually Works
The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges.Ad fraud occurs when high-traffic,...
View ArticleDomino's Wants You To Watch Someone Make Pizza In Utah [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Domino's including a new feature on its website. Curious patrons can now watch a live stream of employees making pizza in Salt Lake City. CP+B...
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