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AD OF THE DAY: Lexus' 11-Foot, 3D-Printed Puppet Fights Depression And Finds...
A new spot for Lexus features an 11-foot-tall puppet exploring a city at night, fighting depression, and falling in love.The ad is the first in what Lexus is calling its 'Amazing in Motion' campaign....
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How Facebook Helped Screw Up P&G's Ad Budget (PG, FB)
A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more social media like Facebook and Google,...
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Why Victoria's Secret And Burberry Win In Social Media — And Other Fashion...
Which apparel retailers really know what they're doing in social media, and who is just phoning it in?Our friends at Expion, a social media marketing management company, looked at the top 50 companies...
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Bayer's One A Day Brand Is In Legal Trouble [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science in the Public Interest sent the company a...
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Nokia Took Out A Two-Page Ad In Vanity Fair To Show Off Its New Windows Phone...
In what has to be a timing slip-up, Nokia has a two-page ad in the current issue of Vanity Fair showing off its next flagship Windows Phone, the Lumia 928.Nokia is expected to formally unveil the Lumia...
View ArticleGoogle Slips A Gay Rights Message Into Its Mother's Day Ad
Google went beyond its traditional Google Doodle Mother's Day tribute this year and made a heartwarming ad to celebrate moms.Last month, Google Creative Lab COO Robert Wong confessed at Ad Age's...
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Ad Lobbyist Rips Microsoft And Firefox For Reneging On White House 'Do Not...
Digital Advertising Alliance managing director Lou Mastria blasted Microsoft and Mozilla for ignoring an agreement struck at the White house in early 2012 over what "Do Not Track" means when it comes...
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Ad Exec With Cancer, Given 'Two Weeks To Live,' Is Blogging His Life Lessons...
For almost two decades, Mike Hughes has had to come to terms with his own mortality. The Martin Agency president was diagnosed with lung cancer in the 1990s.Click here to skip to his lessons >Back...
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Michelle Malkin Thinks There's A 'Subliminal' Pro-Life Message In This...
A seemingly anodyne Mother’s Day commercial from Southern supermarket chain Publix set the Twittersphere aflutter when Conservative pundit Michelle Malkin deemed the spot a “beautiful” pro-life...
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Audi And Leonard Nimoy Mock Mercedes-Benz In A Funny New Ad
Audi capitalized on the upcoming release of the new "Star Trek" film with a video in which two stars of the franchise mock Mercedes-Benz.The funny, briefly profane (but beeped out) ad stars Zachary...
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Liberal Groups Begin Facebook Ad Boycott Over Zuckerberg's Big Oil Lobbying (FB)
A bunch of liberal advocacy groups — including MoveOn.org, CREDO, Presente.org. Sierra Club, Democracy for America — have pulled their ads from Facebook in protest of the company's lobbying arm,...
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Sex On Memory Foam Feels Like 'Being Stuck In Quicksand,' Spring Mattress...
New "research" from Leggett & Platt, a major producer of spring mattresses, found that couples prefer spring mattresses for both sleeping and sex.The study, titled SexySleep, asked 255 consumers to...
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After 'Real Beauty Sketches,' Dove's New Campaign Targets Kids
Rather than rest on the viral success of its "Real Beauty Sketches" campaign — in which an FBI sketch artist showed women that they are overly critical of their physical appearance — Dove just released...
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Ad Exec Blogging Through Terminal Cancer Tried To Kill The Geico Gecko 4 Times
Ad executive Mike Hughes is sharing his life lessons and regrets as he blogs through his two-decade fight with lung cancer, which might be nearing an end.Hughes is the president of The Martin Agency,...
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Walmart, America’s Largest Gun Seller, Hires Bloomberg’s Anti-Gun Ad Agency.
Michael Bloomberg’s campaign to promote gun-control may not have swayed many votes in Congress last month, but the $12 million TV and video effort was enough to impress marketing executives at...
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The One Show Is Offering Impressive — And Weird — Prizes In Its Creative...
The One Club, the society for creative professionals in the advertising business, is offering an impressive list of prizes for anyone who plays its "Wheel of Karma" game, including access to top brass...
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A Group Of Brooklyn Web Designers Made One Of The Most Powerful Campaigns For...
Stirred by the U.S. Senate's failure to pass an expansion on background checks last month, a group of three web designers with the Brooklyn firm Guts & Glory expressed their frustration by creating...
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Pringles And Star Wars Have A Special Project Together [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Pringles and Star Wars teamed together for a video contest called "The Force For Fun." The brands asked consumers to make 30 and 60 second...
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Target's New E-Commerce Effort On Facebook Is Incredibly Complicated (FB, TGT)
Target has launched a huge new e-commerce push via Facebook, called Cartwheel.In principle, this is a great idea. Facebook has a huge audience of shoppers. Target has a huge fanbase on Facebook. And...
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If Being A Mom Was A Job With A $60,000 Salary, Here's What The Help-Wanted...
This week, Insure.com released its annual Mother's Day Index valuing moms' work as if it were a salary, at $59,862, down from $60,182 in 2012 and $61,436 in 2011.The insurance website makes its...
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