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These Are Biggest Client Conflicts Created By The Most Massive Ad Company...
When a major marketer chooses to spend hundreds of millions of dollars with a certain ad agency, it usually doesn't expect its arch rival to be housed under the same roof.But after holding companies...
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The Brits Are Using Twitter To Organize Cash-For-Sex Parties
The world's oldest profession has been advertising itself on Twitter since the service was founded.But a group of users in Essex, near London (the New Jersey of the U.K., basically) have taken it a...
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Advertisers Are Sabotaging Competitors' Brands To Get Them Banned From Reddit
A search engine marketer who posts on Reddit using the name Friggersly has done the world a favor by posting the text of an online conversation between two spammers who are paid to sabotage the brand...
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Even The Onion Wrote About The Omnicom-Publicis Merger [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Even The Onion has a story on the Publicis-Omnicom merger, "bringing together the largest collection of people with no discernible skills...
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Coca-Cola And Pepsi Are Still Silent About Their Ad Agencies' Huge New...
Yesterday, we broke down the biggest conflicts of interest that exist under the newly minted Publicis Omnicom Groupe— a merger of the former second and third largest advertising holding companies in...
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How AirBnB Influenced eBay's Mobile App And A Redesign Of The Entire Site (EBAY)
eBay may not be able to buy AirBNB— even though the two would be a perfect fit together — but the room-letting startup is influencing how the auction giant does business nonetheless.eBay CEO John...
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Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers
Wall Street is still reacted to Sunday's Publicis-Omnicom merger by driving up stock prices for competing companies in speculation that a wave of M&A might sweep the sector.Although Omnicom and...
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CHART: Here Are The Most Effective Local-Mobile Targeting Strategies
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does. Not surprisingly,...
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REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day (FB)
Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl tend to go...
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Applebee's Is Selling Its Own Brand Of 'Industrial Strength' Blow Up Dolls
Strange as it may sound, family-friendly restaurant chain Applebee's has a new business venture: selling "Industrial Strength" blow up dolls. (Technically they're called "Lunch Decoys," but if it walks...
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One Of Facebook's Key Marketing Partners Is In Bankruptcy After Laying Off...
Syncapse, the social media marketing management company that had hoped to provide enterprise-level solutions for companies such as Coca-Cola and Johnson & Johnson on Facebook, has filed for Chapter...
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Delta Quoted Sir Mix-A-Lot's 'Baby Got Back' On Twitter Today
If a company wants to stand out on social media, it has to have a personality.But that basic marketing strategy knowledge didn't prepare anyone for Delta's surprise tweet today quoting Sir Mix-A-Lot's...
View ArticleAD OF THE DAY: This Is The First Commercial For Carl's Jr.'s Awesome Pop Tart...
Carl's Jr. offered the Strawberry Pop-Tart Ice Cream Sandwich for a limited time in California. Social media outcry following the treat's discontinuation inspired the fast food chain to bring it back...
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Major Cannes Award Winner Sued For Copyright Infringement [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:JWT Puerto Rico has been served with a copyright lawsuit over an ad for Banco Popular that won many awards at last year's Cannes Lions festival,...
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Can Crocs Be Sexy? The Company Is Arguing Its Rubber Clogs Have A Certain...
Sensible people know that Crocs are the rubber shoes you give to small children who cannot tie their laces.Maybe an adult might wear them on a boat or at the beach.But they are not sexy.And yet ...The...
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Syncapse Bankruptcy Documents Lay Bare The Financials Of Marketing On Facebook
Syncapse, the social media marketing management company that filed for bankruptcy recently, collapsed despite having a roster of blue chip enterprise clients — such as JPMorgan Chase and Coca-Cola —...
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EMAIL: The Guy Who Turned Off Cookies In Firefox Just Quit The 'Do Not Track'...
After two years, 7,148 emails, 78 conference calls, 10 in-person meetings, and an impending "final deadline" postponed five times, influential online privacy advocate Jonathan Mayer is quitting the...
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PRICE BREAK ALERT: Startup 2013 Ticket Prices Are Going Up Thursday
What do the controversial and offensive apps“RapGenius,” “Lulu,” “Tinder,” and “Bang With Friends” have in common?Their founders are all speaking at Business Insider’s Startup Conference in October....
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How Candy Crush Convinced This 22-Year-Old Startup CEO That Games Are NOT The...
The worst kept secret of the mobile ad world is that a huge percentage of its revenues come from ads for games. Agencies talk a lot about how mobile ads — and their location-based targeting — will...
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What Actually Happens When You Click On Those 'One Weird Trick' Ads
You’ve seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those “One Weird Trick” ads.These crudely drawn Web advertisements promise...
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