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McDonald's Didn't Put Its Name On This New Series Of Experimental Ads In France
McDonald's released a series of posters in France that don't mention the fast food chain's name anywhere on the the ad.The art, by TBWA/Paris, assumes that consumers will immediately be able to...
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Facebook's Video Ads Will Cost More Than The Networks Charge For The Super Bowl
Bloomberg reported that Facebook is hoping to charge advertisers between $1 million and $2.5 million dollars per day for the 15-second long video ads that they are planning to include three times a day...
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Publicis Omnicom Group's 4 Biggest Challenges
I had dinner with Maurice Lévy, CEO of Publicis Groupe, about a year ago in Paris. He’s physically an impressive, imposing figure. But equally impressive is his long list of accomplishments, building...
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Software Company Intuit Will Spend Millions On A Superbowl Ad For Another...
Companies spent up to $4 million in 2013 for a 30-second Super Bowl ad. Although the game provides the most visible ad space in the world — 108.4 million people tune in for the commercial breaks —...
View ArticleAD OF THE DAY: Here's Smirnoff's Really Obnoxious Attempt To Win Over The...
Smirnoff won over dudes in the "Bros Icing Bros" phenomenon of 2010. Three years later, Smirnoff Ice is going after the ladies with a campaign that's so bad, it's almost insulting.Ad agency 360i's...
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Nielsen Says Facebook's Video Audience Reach May Be Bigger Than The TV...
Good morning, AdLand. Here's what you need to know today:In a study commissioned by Facebook, Nielsen found that advertisers have the potential to reach an audience size that is the same or larger than...
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Foursquare Just Did A User-Tracking Deal With One Of Facebook's Biggest Ad...
Foursquare will allow Turn, one of Facebook's ad exchange partners, to target its users with ads based on their check-ins, according to Ad Age.The move was expected, as Foursquare had been using an ad...
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Now We Can All Be Strangled By This Replica Of Nigella Lawson's Ex, Charles...
Charles Saatchi is known for co-founding ad agency Saatchi & Saatchi, collecting contemporary art, and more recently, choking his now ex-wife, celebrity chef Nigella Lawson, in a London...
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Brands Automatically Rank Higher In Google Searches
Brands will automatically rank higher in Google searches, even if they do not fulfill basic rules of SEO, research from Searchmetrics has found. Marcus Tober, Searchmetrics’ founder and CTO, explained:...
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KFC Is Sending Fried Chicken To A Family Who Woke Up With A 7ft Tall Empty...
Last week, a Georgia family was surprised to find a 7ft tall KFC bucket in their back yard.“I was driving by, I saw this giant Kentucky Fried Chicken bucket in my yard, and I thought for sure I was...
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The Sexy Crocs Ad Is A Fake
Yesterday the internet (including Business Insider) was abuzz about a strange ad that rebranded the colorful, rubber clogs known as Crocs as the shoe of choice for the sexually adventurous.If the ad...
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Here Are Google's First New Ads For The Moto X Phone (GOOG)
Google launched two new ads today for Moto X, its first ever, built-from-the-ground-up smartphone.The first ad focuses on the Moto X's "touchless control"— i.e. its voice commands. It shows a guy in...
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Choosing A Platform-Specific Social Media Content Strategy — The 10 Reasons...
Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere and spread their efforts too thin.They also apply a one-size-fits-all approach. Whether it's...
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This Ad Exec Quit His Job In Disgust Over Oreo's Super Bowl Tweet
An advertising executive says he's dropping out of the game, and it's all because of Oreo's infamous Super Bowl blackout tweet.When the lights went off during the game, ad agency 360i immediately...
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Check Out Amazon's Look-a-Like Pinterest Knockoff, 'Collections' (AMZN)
At first glance, you'd have thought Amazon would welcome the existence of Pinterest because people's pins might refer traffic to items on Amazon where stuff can be bought.Instead, Amazon has chosen to...
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Motorola Is Trying To Erase The Sex Jokes It Made While Marketing The Moto X
Motorola has been building up hype for the Moto X, its first smartphone since Google bought the company. And the marketing campaign has been pretty heavy with its use of sexual double entendres.For...
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Oracle Lands In More Hot Water Over Ads That Slam IBM — And Now The FTC May...
You know how Oracle likes to tout that its servers are so much faster, better, cheaper than IBM's? Well, some of those claims, made in advertisements, have landed Oracle in hot water. Again.On...
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Pinterest Is Getting Even More E-Commerce Friendly [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Pinterest recently added a feature in which "product pins" from certain websites (including eBay, Etsy, Urban Outfitters, and Wayfair.) would...
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What HootSuite's $165 Million Investment Round Tells Us About The Size Of...
Hootsuite, the social media marketing management company, just raised $165 million in a new fundraising round— and you can be forgiven for doing a spit-take upon hearing that news.That's a massive sum...
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The Emergence Of Native Ads On Mobile, And How They're Turning Mobile...
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.The advertising...
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