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Twitter Acquires MoPub for $350 Million In Order To Build A Mobile Ad Exchange
Twitter has acquired MoPub, a mobile ad network, ad serving business, and real time bidding exchange that claims to handle around $100 million annual spending on apps and other mobile media, according...
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This App Shows What Your Face Looks Like After 5 Years Of Meth Abuse
You may remember Rehabs.com's "Horrors of Methamphetamines" viral campaign from last December. It borrowed a popular marketing tactic used by police departments to convince people to stay away from...
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The Facebook Advertising Ecosystem Explained
Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits....
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This Coca-Cola Ad Is The First To Include Live Tweets While It Airs [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A Coca-Cola ad in Romania is thought to be the first to include live tweets when it airs. The agency MRM Worldwide in Romania edited the tweets...
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Rocket Fuel IPO Offers Glimpse Of Actual Dollars Being Spent In Facebook's Ad...
Rocket Fuel, the real-time bidding adtech company, updated its IPO filing yesterday to indicate how much it expects to raise when its stock becomes available to the public: $981 million.The company,...
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Golf Course Gets Death Threats For Tacky '$9.11' Anniversary Promotion
Wisconsin golf course Tumbledown Trails has been forced through social media shaming to apologize for a completely tone deaf newspaper ad offering a 12th anniversary of 9/11 discount."To Commemorate...
View ArticleNokia And Microsoft Are Already Making Fun Of The New iPhone On Twitter
Almost immediately after Apple announced the new iPhone, Nokia UK — and by extension Microsoft, which runs Windows Phone on Nokia and just bought the Nokia smartphone business — tweeted a jab aimed at...
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How The Tech That's Behind Google Glass Is Convincing You To Buy Things
The Internet of Things, in which the physical world is connected with the digital, is quickly taking shape. Industry heavyweights like Google (with Google Glass) and Apple (with iBeacon) have embraced...
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Kmart Aired First Holiday Ad A Whopping 106 Days Before Christmas
Monday September 9, a mere 106 days before Christmas, Kmart aired its very first holiday ad of the season."This might give new meaning to the phrase Christmas Creep," Kathy Grannis, a spokeswoman for...
View ArticleThis Housing-Bubble Era Home Loan Commercial Will Make You Cringe (XHB, BAC)
Looking back five years later, there are plenty of cringe-worthy moments from the precipice of the financial crisis.Ben Bernanke's famous 2005 call that housing prices could not possibly fall...
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Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform (FB)
One of the lead designers of Facebook's ad exchange says Twitter's $350 million acquisition of mobile ad company MoPub makes Twitter a superior product — potentially — in terms of mobile...
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This New Ad Agency Wants To Hire Mostly Military Veterans [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A new agency that debuted Tuesday will hire primarily military veterans. Ayni Brigade was founded by two former executives of Syracuse-based...
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Even Denny's Got In On The Apple Bashing On Twitter Yesterday
Apple has an unlikely antagonist on Twitter: Denny's.While the tech world wasn't too surprised to see Nokia continue its pattern of Apple-bashing with a derisive tweet after its rival announced the new...
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The Fingerprint Scanner On The New iPhone Is About Money, Not Security (AAPL)
The "Touch ID" fingerprint scanner on Apple's new iPhone 5S isn't just a security device — it's also potentially the key that could unlock the long-promised (but little delivered) mobile payments...
View ArticleThis Sleek Cinema Trailer Could Help Apple Break Its Advertising Slump
We've spent the past few months telling you about Apple's inability to replicate its pitch-perfect advertising in the Steve Jobs era that helped it become one of the most attractive brands on the...
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22-Year-Old Who Confessed To Killing A Guy In Startup Promo Video Totally...
An Ohio man whose moving YouTube confession to killing a man while drunk driving made headlines has stunned a judge by pleading not guilty to the crime, ABC News reports.Matthew Cordle, 22, said in the...
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AT&T Just Apologized For Promoting A Phone In A Sept. 11 Memorial Tweet
AT&T paid tribute to 9/11 today on its Twitter account with an image of a Blackberry Z10 taking a photo of the two columns of light at Ground Zero. Although the branding on the phone has been...
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There Is One Mainstream Brand That Admits To Advertising On Porn Sites — And...
California-based food delivery service Eat24.com was looking to get the word out about its late-night meal offerings without breaking the bank.Having accepted $0 in venture capital funding, Eat24...
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Pandora Has A New CEO [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Pandora named former aQuantive head Brian McAndrews as its new CEO. McAndrews was tapped for his knowledge of the intersection between...
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Facebook Is Still Way Ahead Of Twitter and Google+ As A Platform For Brands...
Whether you're a celebrity or a major brand, Facebook is still by far the most effective platform — at least judging by audience size. Britney Spears and Lady Gaga are the most followed pages on...
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